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Houdini Sportswear
Trailblazing sustainable innovation toward a regenerative outdoor industry
Swedish outdoor brand Houdini Sportswear, an odd band of scientists, artists, designers and adventurer, is on a quest to reimagine the future of circular sportswear. As a company led by women, a trailblazer in sustainable innovation and a pioneer of circular business models, Houdini keeps challenging the norms of the outdoor industry.
Ever since the early nineties, when Houdini evolved from a project among climbing buddies into a company, responsible business has been their way. With the passion, determination, planning, and execution of mountaineers, Houdini has taken on the challenge of designing its business to become a force for good.
On its journey towards regenerative, Houdini is building a co-creative community for open-source innovation and sharing of knowledge, providing state-of-the-art circular sportswear and inspiration for people to reconnect to nature.
Notable Achievements
- Outstanding customer satisfaction with 93% of customers rating Houdini 4+ stars.
- 87% of Houdini's products are circular by design today. Aiming to reach 100% circular products in 2022.
- Average days of use for a Houdini product is 1287 days (western average is 10, global average is 160)
Currently Operating in 37 Regions
Press Mentions
September 9, 2021
Swedish Sportswear Brand Houdini Expands Its Global Circularity Initiative, Setting Stage for Increased Engagement For Industry Experts, Brand and Users
Swedish sportswear brand Houdini, known for its firm commitment to circularity manufacturing and operational excellence, today announced it is expanding these global initiatives to engage with a...
Read on Outside Business Journal »
November 8, 2022
Houdini Sportswear Opens Store In Kungsgatan, Sweden | SGB Media Online
Houdini Sportswear opened a store in Kungsgatan, Sweden. Electrolux, a long-time partner, installed a laundry service in the space to showcase its garment care. The space also has a kitchen for...
Read on SGB Media Online | Active Lifestyle Market B2B Information »Work at Houdini Sportswear
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