Loopcycle helps commercial equipment manufacturers and operators trace, manage, and recover equipment throughout its lifecycle, solving the visibility crisis currently affecting B2B supply chains. When products are sold through a distribution network, manufacturers do not know to who/where their products are sold. As a result, they cannot maximize lifetime customer value or recover obsolete appliances to remanufacture and recycle. Moreover, due to ineffective inventory management, commercial operators of these appliances often lose track of what they have. This results in operational downtime through poor maintenance, costing time and money, and increased asset disposal which has a negative environmental impact. Their digital platform solves this by building a data relationship between all actors in the supply chain, unlocking product visibility and enabling direct interactions between manufacturers and operators of commercial appliances.