Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.
Press Mentions
April 22, 2019
World-Changing Ideas Need Founders With These Qualities To Succeed
World changing ideas are a dime a dozen, so what makes on startup more likely to succeed than another? The founder. Here are some traits that can help making a great idea exceptional.

March 30, 2022
How Daniel Epstein Of Unreasonable Group Is Helping To Address The Growing Challenge Of Food…
An Interview With Martita Mestey

December 10, 2021
Building Global Sustainability with the Power of Partnerships - SPONSOR CONTENT FROM UNREASONABLE IMPACT
Sponsor content from Unreasonable Impact.

September 27, 2021
Mimica - labeling freshness
Understory provides a recap of the Mimica presentation at the June 'Startups Driving Sustainability' Showcase Event. Mimica fights perishable food waste with its innovative label technology on food...

June 15, 2021
From fly oil to 3D-printed biscuits: the women reimagining the food of the future
With the urgent need to switch to a more sustainable diet, meet the food technologists coming up with some edible solutions

May 5, 2021
Could a smarter expiration label combat the food waste crisis?
The temperature-sensitive Mimica Touch label is rolling out across juice bottles and has its sights on the meat (and medical) markets.
Work at Mimica
More Ventures in Food & Water
Get the Unreasonable Newsletter
Get twice-monthly updates on Mimica and over 314 other ventures working to solve the world's toughest problems.