Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.
Currently Operating in Three Regions
Press Mentions
April 22, 2019
World-Changing Ideas Need Founders With These Qualities To Succeed
World changing ideas are a dime a dozen, so what makes on startup more likely to succeed than another? The founder. Here are some traits that can help making a great idea exceptional.
Read on Forbes »
September 13, 2022
UNITED CAPS and Mimica partner aiming to increase accessibility and reduce food waste
UNITED CAPS and Mimica have collaborated on a cap which is reportedly an accessible freshness indicator for all types of perishable products. The project aims to reduce food waste and increase...
Read on Packaging Europe »
March 30, 2022
How Daniel Epstein Of Unreasonable Group Is Helping To Address The Growing Challenge Of Food…
An Interview With Martita Mestey
Read on Medium »
December 10, 2021
Building Global Sustainability with the Power of Partnerships - SPONSOR CONTENT FROM UNREASONABLE IMPACT
Sponsor content from Unreasonable Impact.
Read on Harvard Business Review »
September 27, 2021
Mimica - labeling freshness
Understory provides a recap of the Mimica presentation at the June 'Startups Driving Sustainability' Showcase Event. Mimica fights perishable food waste with its innovative label technology on food...
Read on Understory »
June 15, 2021
From fly oil to 3D-printed biscuits: the women reimagining the food of the future
With the urgent need to switch to a more sustainable diet, meet the food technologists coming up with some edible solutions
Read on the Guardian »More Ventures in Food & Water
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