Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised brand of freshness for industry, consumers, and communities. Mimica's first product is Bump -- a patented label that tells users exactly when food spoils. The sustainably-made label is activated as soon as it's attached to the package and is calibrated to spoil at the exact same rate as the target food. It adjusts to conditions along the way and is accurate to a few hours. By unlocking good shelf-life days wasted by the existing expiry date system, Bump reduces food waste, increases sales, and improves profitability for producers and retailers. Additionally, the low cost per unit will yield more than 100 percent returns.