Meet an Unreasonable Venture

Mimica

Reducing food waste and improving safety with a temperature-sensitive food freshness label that unlocks true shelflife.

Solveiga Pakštaitė

Founder & Chief Design Officer at Mimica

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mimicalab.com

Employees 6–20

Headquarters London, England, United Kingdom

Mimica's first product is Bump - a patented label that tells users exactly when food spoils, allowing food companies to safely print longer dates. It's calibrated to spoil at the exact same rate as the target food and adjusts as conditions change. By unlocking good shelf-life days wasted by the existing expiry date system, Bump reduces food waste, increases sales, and improves profitability for producers and retailers.

Food & Water

Notable Achievements

300+ customers in waiting list
Set up our own production site in Wales in 2025
Winner of 23 awards, including MIT Technology review's Inventor of the Year

Currently Operating in One Region

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Press Mentions

September 23, 2026

Don’t Just Package Food. Protect Its Value.

Mimica has announced a significant breakthrough with its innovative tactile labels for food packaging, enhancing consumer experience by providing freshness indications. This advancement not only...

Read on WebWire »

September 10, 2026

2026 London Design Medal winners inspire design beyond boundaries

London Design Festival honours Anab Jain, Jonathan Anderson, Sir Christopher Frayling and Solveiga Pakštaitė, spotlighting the transformative power of contemporary design.

Read on STIRworld »

September 9, 2026

2026 London Design Medals winners ‘demonstrate the transformative power of design’

The London Design Medals 2026 are awarded to Jonathan Anderson, Sir Christopher Frayling, Anab Jain and Solveiga Pakštaitė

Read on Wallpaper* »

October 1, 2025

Waste-saving ‘bumpy’ expiry labels company beats crowdfunding target

Food waste-saving startup Mimica has raised around £300k as it ramps up production of its 'bumpy' labels

Read on The Grocer »

May 21, 2025

Mimica: unlocking the true shelf life of food with Bump - EIT Food

UK-based startup Mimica has developed Bump, a temperature-sensitive freshness indicator that tells if food is fresh or spoiled by responding to temperature changes. Available as a tag or cap, it...