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Reducing food waste and improving safety with a groundbreaking food expiry label that allows consumers to monitor freshness with a simple touch.

Photo of Solveiga Pakštaitė

Solveiga Pakštaitė

Founder & Director at Mimica

More about Solveiga »
Employees 6–20
Headquarters London, England, United Kingdom
Creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised brand of freshness for industry, consumers, and communities. Mimica's first product is Bump -- a patented label that tells users exactly when food spoils. The sustainably-made label is activated as soon as it's attached to the package and is calibrated to spoil at the exact same rate as the target food. It adjusts to conditions along the way and is accurate to a few hours. By unlocking good shelf-life days wasted by the existing expiry date system, Bump reduces food waste, increases sales, and improves profitability for producers and retailers. Additionally, the low cost per unit will yield more than 100 percent returns.

Currently Operating in One Region

Press Mentions

March 14, 2018

Arla trials ‘bumpy’ new food expiry label in a bid to slash food waste

Read on TheGrocer.co.uk »

December 4, 2023

These Bottle Caps Provide a Tactile Indication if the Contents are Spoiled - Core77

Read on Core77 »

September 13, 2022

UNITED CAPS and Mimica partner aiming to increase accessibility and reduce food waste

Read on Packaging Europe »

September 27, 2021

Mimica - labeling freshness

Read on Understory »

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