Meet an Unreasonable Venture

Someone Somewhere

Using Artificial Intelligence and a fully traceable supply chain to support indigenous artisans in making sustainable textile products that honor their heritage and uplift them out of poverty

Antonio Nuño

Co-Founder & CEO at Someone Somewhere

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someonesomewhere.com

Employees 51–100

Headquarters Mexico City, Mexico City, Mexico

Leveraging an innovative supply chain and AI powered design, Someone Somewhere is a sustainable and ethical brand that creates carbon-negative, impact-positive fashion products. By connecting conscious consumers and corporations to artisans across LATAM through a mobile-based supply chain, the company is raising thousands of people out of extreme poverty and recycling thousands of tons of cotton and plastic.

The company connects indigenous artisans, more than 90% women, in remote regions with vital, rapidly growing markets in the United States and LATAM by delivering functional, fashionable, sustainable and high-quality products for socially conscious consumers (eg: apparel, backpacks, accessories, luggage). The brand has a B2B channel where they work with large corporations (Eg: Google, Uber, Delta Air Lines) to help them incorporate artisans into their supply chain, and a D2C channel where they sell through their own online and physical stores.

Energy & Environment

Notable Achievements

More than 20 million products created with rural artisans since brand launch
1st Climate Neutral Certified company in Mexico (7,200 tons CO2 mitigated)
Supported more than 3,000 indigenous artisans with an average of 300% increase in monthly income

Currently Operating in 108 Regions

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Press Mentions

September 8, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI-generated image caught attention, leading to a major contract with Adidas. This exciting partnership showcases...

Read on AI Techno Byte »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract Mary Ann Azevedo

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI image caught attention, leading to a major contract with Adidas. This exciting partnership showcases the...

Read on GMDegens.io »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract - LinkDaddy News

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI image caught attention, leading to a major contract with Adidas. This exciting partnership showcases the...

Read on LinkDaddy News »

July 10, 2024

How soccer and AI helped Indigenous artisans create a masterpiece

Mexico's AI-designed soccer jerseys have become a fashion trend, with their unique patterns and vibrant colors catching the eye of many. The jerseys are created by an algorithm that combines...

Read on Mexico News Daily »