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Someone Somewhere

Using Artificial Intelligence and a fully traceable supply chain to support indigenous artisans in making sustainable textile products that honor their heritage and uplift them out of poverty

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Antonio Nuño

Co-Founder & CEO at Someone Somewhere

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Employees 51–100
Headquarters Mexico City, Mexico City, Mexico
Leveraging an innovative supply chain and AI powered design, Someone Somewhere is a sustainable and ethical brand that creates carbon-negative, impact-positive fashion products. By connecting conscious consumers and corporations to artisans across LATAM through a mobile-based supply chain, the company is raising thousands of people out of extreme poverty and recycling thousands of tons of cotton and plastic.

The company connects indigenous artisans, more than 90% women, in remote regions with vital, rapidly growing markets in the United States and LATAM by delivering functional, fashionable, sustainable and high-quality products for socially conscious consumers (eg: apparel, backpacks, accessories, luggage). The brand has a B2B channel where they work with large corporations (Eg: Google, Uber, Delta Air Lines) to help them incorporate artisans into their supply chain, and a D2C channel where they sell through their own online and physical stores.

Notable Achievements

  • More than 20 million products created with rural artisans since brand launch
  • 1st Climate Neutral Certified company in Mexico (7,200 tons CO2 mitigated)
  • Supported more than 3,000 indigenous artisans with an average of 300% increase in monthly income

Currently Operating in 108 Regions

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