Watch this talk on how one man is making radically affordable sanitary pads to prevent health complications and school dropouts amongst millions of girls. He's launched over 1500 women owned franchises and he is only beginning.
People who read, study and follow the “design with the end user” mantra might feel more than ever that they’re doing the right thing, but they’ll simply be reinforcing the outside-in, top down approach without realizing it.
Thoughts from the chief innovation advisor for the World Bank on how localized innovations scale—calling for a nuanced way to think about scale and a more sophisticated understanding of how ideas and innovations spread.
Wana Energy Solutions is moving Ugandans away from charcoal and wood to liquid gas, which requires less time, costs less money, and sharply reduces indoor air pollution and all of the attendant health risks.
Watch Yellow Leaf Hammocks co-founder Joe Demin talk about the 600-mile taxi ride that led to his company, which is creating sustainable jobs for Thailand's hill tribe communities—by selling some of the most comfortable hammocks in the world!
Unreasonable Institute fellow Divya Yachamaneni, deputy general manager of Naandi Community Water Services, explains how her company is bringing clean drinking water to rural Indian families for less than $2 per month. NCWS’s low-cost water-purification stations are now in more than 400 villages, delivering clean, safe drinking water to about 600,000 people.
Major corporations have demonstrated no meaningful interest in the bottom-of-the-pyramid market, and it seems unlikely to do so in the future because it squanders resources. Who will fix this disconnect?
Success in nascent markets requires a commitment to agility and constant refinement. Entrepreneurs bypass the bureaucracy of multinational corporations leaving them better equipped to fight for those at the bottom of the pyramid.