Major corporations have demonstrated no meaningful interest in the bottom-of-the-pyramid market, and it seems unlikely to do so in the future because it squanders resources. Who will fix this disconnect?
Success in nascent markets requires a commitment to agility and constant refinement. Entrepreneurs bypass the bureaucracy of multinational corporations leaving them better equipped to fight for those at the bottom of the pyramid.
Paul Polak and his "soul brothers" have a vision: bring radically affordable solar pumps to farmers in rural villages. Read this post to learn how this will transform livelihoods and radically reduce rural carbon emissions.
Our marketing strategy can now increase sales to 1000 liters of water a day within two months of opening — a level at which the company begins to turn a profit. In this post, we share the most successful tactics with you.
Economists have it all wrong. The only effective large-scale answer to extreme poverty is to stimulate rapid scalable growth. Here are three ways to end poverty and limitless opportunities for you to participate.
Five years ago, Steve Bachar and I decided to invest in companies capable of transforming the livelihoods of at least 100 million customers living on $2 a day, generating at least $10 billion in annual revenues and earning sufficient profits to attract commercial financial investment. There was only one problem. We couldn’t find any.