Giving every business the data they need to create positive outcomes for nature
Notable Achievements
- Increased revenue by >800% in 2024 and contracted some of the world's largest companies as customers
- Grew area covered by 10x for the last two years in a row.
- Reduced costs to 1% compared to older methods while dramatically improving data quality.
Currently Operating in Eleven Regions
Press Mentions

March 20, 2025
Revolutionising high-integrity biodiversity monitoring
Pivotal is revolutionising the way biodiversity is monitored and analysed. We give businesses and markets real, auditable evidence of site-level changes in the state of nature, to help them enhance...
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January 17, 2025
It's Time to Tell the Truth About Nature 🌱
The idea that we can solve the climate crisis without at the same time addressing biodiversity loss is like thinking we can stop a nuclear meltdown without putting out the fire in the reactor core.
Read on MCJ Newsletter »January 16, 2025
Nature underpins much of the global economy – but it's under threat. Investors are piling into startups protecting it in 2024.
"We know there is no point talking about stopping the climate crisis without addressing biodiversity," Agate Freimane, Norrsken general partner, said.
Read on Business Insider »Get the Unreasonable Newsletter
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