Unreasonable Fellows

Cameron Frayling

Co-Founder & CEO at Pivotal

Cameron is an Unreasonable Fellow. Cameron was part of Unreasonable Impact UK & Europe 2025.
Cameron Frayling is co-founder and co-CEO of Pivotal, which measures ecosystem condition across agricultural and forestry supply chains and links it to resilience and profitability. An inventor with more than 30 patent applications, he has spent 15 years founding and leading technology companies in life sciences and genomics, which together have raised roughly $220 million in venture capital. He has built commercial partnerships with leading life science brands in the US and Europe and brought multiple products to launch. Pivotal recently completed a first-of-its-kind study across 100+ farms in Brazil linking ecosystem condition to yield stability.