Making it possible for people to invest in U.K. renewable energy projects.

Abundance is a leading direct investment platform giving people control over their money. Since 2012, we have been creating ways for everyone to invest in green and social infrastructure and helping to build a better future together. With climate change and social inequality, the two most fundamental and pressing issues of our time, Abundance allows everyone to feel they can contribute to solving the problem through their money. People invest from £5 in energy and other social and sustainable projects that generate something good for the environment and society as well as attractive returns. Since Abundance launched in July 2012, it has raised £80 million from individual investors buying Debentures. With a choice of projects, investors know where their money is going and how it is working for them. They receive regular capital repayments and investment returns. The company was instrumental in the creation of the Innovative Finance ISA, which launched in 2016. It made sure that the IF ISA worked for all crowdfunding platforms and, in particular, allowed customers to create ISA portfolios of direct green and social investments for the very first time. In addition, Abundance also created the Abundance Pension in 2015. This was the first direct green investment pension. It allowed people to build a tax-efficient portfolio of investments that create an effective retirement income as well as build a better world to retire into.


Clean Energy Infrastructure Climate Action Economic Inequality

London, England, United Kingdom


Louise Wilson

Louise Wilson (Co-founder and Joint MD at Abundance Investment) has been an Unreasonable Fellow since November 2018 after participating in Unreasonable Impact UK & Europe 2018.

Unreasonable Impact UK & Europe 2018

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