Unreasonable Fellows

Louise Wilson

Co-founder and Joint MD at Abundance Investment

Louise is an Unreasonable Fellow and Mentor. Louise has participated in 2 programs, including Shell StartUp Engine UK 2020, and has advised over 20 Unreasonable companies.
Louise Wilson is the Co-Founder and Joint MD of Abundance Investment. Louise spent over 15 years at UBS Investment Bank and was responsible for structuring multi-million pound flotations and share sales across several global regions. In the end, she questioned why traditional markets don’t serve the ordinary investor. At the same time, she was becoming increasingly concerned about humanity's impact on our planet and left banking in order to pursue a new career getting involved in fixing the problem. She wanted to find a way to make engaging with the issue guilt-free and therefore to help drive solutions at the scale needed to tackle the problem.
Abundance is provides the platform for that engagement, attractive returns to investors whether they have £5 or £50,000 to invest, and at the same time it helps build a fairer society. Louise is: on the Advisory Board for the Centre for Climate Finance & Investment at Imperial College Business School; an advisor to a fintech startup, Stratiphy, that democratises access to investment strategies that would otherwise only be available to investment banks; and a senior advisor to Earth Security which provides insights to institutional investors on the impacts of climate and nature degradation.