Meet an Unreasonable Venture
Armored Fresh
Redefining the zero-dairy and clean-label
Armored Fresh is a food tech company building clean-label, better-for-you nutrition. Its flagship brand, PIILK, delivers clean-protein products designed around what happens after you eat, free from common allergens and unnecessary additives. Operating across South Korea and the United States, the company is expanding its product lines, retail partnerships, and direct-to-consumer presence as it pursues its mission to make better-for-you the default, not the alternative.
Notable Achievements
- Raised $24M Series B from Collaborative Fund, KDB, and other leading investors.
- Owns a proprietary clean-label yeast protein through sister company Pureture.
- Launched PIILK D2C, building a founding-member community before paid marketing.
Currently Operating in Two Regions
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