Unreasonable Fellows

Rudy Yoo

Founder & CEO at Armored Fresh

Rudy is an Unreasonable Fellow. Rudy was part of Unreasonable Impact Asia Pacific 2025.
Rudy Yoo is the Founder & CEO of Armored Fresh, a foodtech company pioneering Zero Dairy innovation and clean-label nutrition at scale.
Rather than simply replacing dairy, Rudy is committed to solving the fundamental issues behind conventional food systems — from allergens and additives to accessibility and trust.
With a mission to make better-for-you foods both desirable and scalable, he leads R&D efforts that go beyond taste: including the development of clinically aligned formulations that lay the foundation for medical foodtech applications in the near future.
Headquartered in New York and Seoul, Armored Fresh is proving that food innovation can be delicious, functional, and profoundly impactful — not just for niche consumers, but for the mainstream.