Developing a free, online educational role-playing game in 11 languages for millions of students and teachers in classrooms around the world.

Classcraft is an Engagement Management System (EMS) that uses the cultural phenomenon of video games to help educators drive measurable improvements across academic performance, non-cognitive skills development, and school social climate. By blending students’ physical and virtual learning, the program reframes their progress in school as a game they play together throughout the year. The ecosystem of tools integrates all aspects of the classroom, from gamified personalized learning to formative assessment and classroom management. The game mechanics encourage students help one another, stay on task, and take an active stance against bullying. This creates a more fun, empathetic classroom culture where students are deeply engaged. Systemically, Classcraft addresses engagement by connecting real-life interventions with engagement data from existing content and platforms. The result is a positive impact on individuals and educational outcomes including school climate, social emotional learning, academic performance, and attendance. School leaders gain greater visibility into the classroom, helping them gauge the effectiveness of interventions and make better-informed, data-driven decisions. Classcraft is used by more than 5 million students and teachers worldwide in 165 countries and is available in 11 languages.


Education Economic Inequality

Sherbrooke, Quebec, Canada


Shawn Young

Shawn Young (Co-Founder & CEO at Classcraft) has been an Unreasonable Fellow since March 2019 and most recently participated in Unreasonable FUTURE 2019.

Unreasonable FUTURE 2019

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