Logo for Frontier Markets

Meet an Unreasonable Company

Frontier Markets

Alleviating poverty by investing in rural households, and especially women

Photo of Ajaita Shah

Ajaita Shah

Founder & CEO at Frontier Markets

More about Ajaita »
Employees 101–200
Headquarters Jaipur, Rajasthan, India
Frontier Markets is a social tech commerce platform that markets, sells, services, products and digital services, delivered at the doorsteps of rural consumers in villages through an assisted commerce model run by rural women entrepreneurs called Saral Jeevan Sahelis
Frontier Markets’ mission to create ‘Saral Jeevan’ or an ‘Easy Life’ for rural households is based on the belief that they are dignified customers deserving local access to high quality products and services they both want and need with ease. And that women are the key influences for driving change in rural villages. By investing in digital inclusion for women, they create wealth opportunities for women, and their customers.
Its aim is to provide the “last mile connectivity” by focusing on developing customer insights through it's ecosystem and introducing curated solutions in clean energy, mobility, digital connectivity, financial services, and appliances that will make the greatest impact on the lives of rural villagers.
The company has built a network of 10,000 women entrepreneurs reaching 700,000 rural customers, selling 1 million products til date, expanding its presence to 4 states of India. Their vision is to have a platform of 100MN rural customers and 100,000 women network access a better, more dignified life.

Notable Achievements

  • Connected to over 450,000 households to 2.2 MM products and services.
  • Have built a network of over 10,000 rural women entrepreneurs.
  • CEO, Ajaita Shah, worked in the microfinance sector for 7 years prior to FM, servicing over 13 million women in 10,000+ rural villages across India.

Currently Operating in One Region

Press Mentions

February 14, 2021

How Frontier Markets all-woman salesforce enables last mile delivery in rural India

September 3, 2021

Investing in women is smart business and key to poverty alleviation at scale

July 1, 2021

Rural-tech startups form coalition to raise $8 million

June 9, 2021

Frontier Markets: Building An Army Of Rural Women Influencers

May 24, 2021

Frontier Markets helps 3.5 lakh rural households connect during Covid-19

More Companies in Energy & Environment

Get the Unreasonable Newsletter

Get twice-monthly updates on Frontier Markets and over 300 other companies working to solve the world’s toughest problems.

Read our Privacy Policy.