Frontier Markets

Meet an Unreasonable Company

Alleviating poverty by investing in rural households, and especially women

Ajaita Shah

Founder & CEO at Frontier Markets

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frontiermkts.com

Employees 101–200

Headquarters Jaipur, Rajasthan, India

Frontier Markets is a social tech commerce platform that markets, sells, services, products and digital services, delivered at the doorsteps of rural consumers in villages through an assisted commerce model run by rural women entrepreneurs called Saral Jeevan Sahelis

Frontier Markets’ mission to create ‘Saral Jeevan’ or an ‘Easy Life’ for rural households is based on the belief that they are dignified customers deserving local access to high quality products and services they both want and need with ease. And that women are the key influences for driving change in rural villages. By investing in digital inclusion for women, they create wealth opportunities for women, and their customers.

Its aim is to provide the “last mile connectivity” by focusing on developing customer insights through it's ecosystem and introducing curated solutions in clean energy, mobility, digital connectivity, financial services, and appliances that will make the greatest impact on the lives of rural villagers.

The company has built a network of 10,000 women entrepreneurs reaching 700,000 rural customers, selling 1 million products til date, expanding its presence to 4 states of India. Their vision is to have a platform of 100MN rural customers and 100,000 women network access a better, more dignified life.

Energy & Environment

Notable Achievements

Connected to over 450,000 households to 2.2 MM products and services.
Have built a network of over 10,000 rural women entrepreneurs.
CEO, Ajaita Shah, worked in the microfinance sector for 7 years prior to FM, servicing over 13 million women in 10,000+ rural villages across India.

Currently Operating in One Region

Pitch Video

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Press Mentions

February 14, 2021

How Frontier Markets all-woman salesforce enables last mile delivery in rural India

Frontier Markets, through its network of 10,000 rural women entrepreneurs across Uttar Pradesh, Rajasthan and Bihar, has connected with over 3.5 lakh households and sold over 2 million products

BT_India »

September 14, 2021

Forbes India Nurturing Entrepreneurship and Driving Sustainable Growth

Forbes India »

September 3, 2021

Investing in women is smart business and key to poverty alleviation at scale

Frontier Markets is a rural marketing, sales, and service distribution company providing access to affordable and quality clean energy solutions and appliances to low-income households in India by...

iBAN »

July 1, 2021

Rural-tech startups form coalition to raise $8 million

The Rural Access Coalition for Covid-19 Resilience formed to ensure employment, awareness and accessibility across four States

@businessline »

June 9, 2021

Frontier Markets: Building An Army Of Rural Women Influencers

Ajaita Shah's social commerce platform leverages the social capital of women in the villages to listen to the pulse of rural consumers and herald an ecommerce revolution in the hinterlands

Forbes India »

May 24, 2021

Frontier Markets helps 3.5 lakh rural households connect during Covid-19

There has been a steep rise in the rural internet customer base from 18% in 2017 to 45% by 2021.

Economic Times »

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