Unreasonable Fellows

Ajaita Shah

Founder & CEO at Frontier Markets

Ajaita is an Unreasonable Fellow and Mentor. Ajaita has participated in 2 programs, including Unreasonable GOALS 2023 (Brazil), and has advised over 24 Unreasonable companies.
Over 18+ years of experience working in rural India in microfinance, rural supply chains, marketing, fundraising, and customer insights.
She is an advocate for women led, transformational leadership and rethinking how market based approaches and social innovation can design for scalable impact.
Won many recognitions including Fortune 40 Under 40, Forbes 30 Under 30’s Social Entrepreneur of the Year, Indian Women Entrepreneur of Year 2015, CNBC’s Young Business Women of the Year, Loreal’s Women of Worth 2016, the Global Enterprise Summit’s GIST Competition 2017 Winner, Ashden Award, and Women’s Transforms India Award in 2018.
Ajaita serves on the board of Frontier Innovations Foundation, SHINE Invest, is a General Partner of Beyond Capital Ventures, and an advisor to various social enterprises in India focusing on product development for the poor.