Photo of Houdini Sportswear

Meet an Unreasonable Company

Houdini Sportswear

Trailblazing sustainable innovation toward a regenerative outdoor industry

Photo of Eva Karlsson

Eva Karlsson

CEO / CD at Houdini Sportswear

Learn more about Eva »
Employees 21–50
Headquarters Stockholm, Stockholm County, Sweden

Swedish outdoor brand Houdini Sportswear, an odd band of scientists, artists, designers and adventurer, is on a quest to reimagine the future of circular sportswear. As a company led by women, a trailblazer in sustainable innovation and a pioneer of circular business models, Houdini keeps challenging the norms of the outdoor industry.

Ever since the early nineties, when Houdini evolved from a project among climbing buddies into a company, responsible business has been their way. With the passion, determination, planning, and execution of mountaineers, Houdini has taken on the challenge of designing its business to become a force for good.

On its journey towards regenerative, Houdini is building a co-creative community for open-source innovation and sharing of knowledge, providing state-of-the-art circular sportswear and inspiration for people to reconnect to nature.

Notable Achievements

  • Outstanding customer satisfaction with 93% of customers rating Houdini 4+ stars.
  • 87% of Houdini's products are circular by design today. Aiming to reach 100% circular products in 2022.
  • Average days of use for a Houdini product is 1287 days (western average is 10, global average is 160)

Currently Operating in 22 Countries

More Companies in Energy & Environment

Get the Unreasonable Newsletter

Get twice-monthly updates on Houdini Sportswear and over 300 other companies working to solve the world’s toughest problems.

Read our Privacy Policy.