Trailblazing sustainable innovation toward a regenerative outdoor industry
Notable Achievements
- Outstanding customer satisfaction with 93% of customers rating Houdini 4+ stars.
- 87% of Houdini's products are circular by design. The goal is a 100% circular eco system by 2030, including production and consumption.
- Empowering our users to #LiveLargeWithLess. Average use of a Houdini garment is 1287 days (western average is 10, global average is 160)
Currently Operating in 34 Regions
Press Mentions

June 30, 2025
Syre Partners with Gap, Target & Houdini to Scale Circular Polyester
Houdini Sportswear plays a pivotal role in advancing sustainable fashion through its partnership with Syre, Gap Inc., and Target. This collaboration aims to scale circular polyester production,...
Read on Middle East Africa Textile News - Kohan Textile Journal »
June 25, 2025
Syre partners with Gap Inc., Houdini, Target to accelerate the ‘great textile shift’
Houdini Sportswear partners with Syre and major retailers like Gap Inc. and Target to promote sustainable textile innovations. This collaboration aims to enhance eco-friendly practices in the...
Read on eTextileCommunications.com »
June 24, 2025
Syre Announces Gap Inc., Houdini, And Target As Strategic Launch Partners To Accelerate The Great Textile Shift
Houdini Sportswear partners with Gap Inc. and Target in a strategic initiative led by Syre to enhance sustainable textile practices. This collaboration aims to revolutionize the industry,...
Read on Textile World »
June 24, 2024
EU parties must stand by the European Green Deal - Climate-KIC
EU parties are urged to support the European Green Deal to combat climate change. The deal aims to reduce greenhouse gas emissions and transition to a more sustainable economy. It is crucial for...
Read on Daily Express News Today »
May 4, 2024
Sportswear Brand Houdini Wants Clothes to Be Consumers' 'Companions'
Houdini, a sportswear brand, aims to create sustainable clothing by using recycled and biodegradable materials. Their innovative approach focuses on reducing waste and environmental impact in the...
Read on Yahoo »
December 19, 2023
Houdini Sportswear supports sustainable innovation with its new products – Sport Marketing News - Breaking Latest ...
Houdini Sportswear is promoting sustainable innovation with its new products. The Swedish brand is using recycled and biodegradable materials to create eco-friendly sportswear, highlighting the...
Read on Breaking Latest News »More Ventures in Energy & Environment
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