Meet an Unreasonable Venture

it's electric

Harnessing unutilized building energy to power sleek curbside electric vehicle chargers (V2X)

Tiya Gordon

Co-Founder and Chief Operating Officer at it's electric

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itselectric.us

Employees 6–20

Headquarters United States

it's electric is an urban EV charging infrastructure company providing scalable curbside charging for cities. By partnering with property owners to unlock existing electrical supply from adjacent buildings, the company enables zero-cost installation of Level-2 charging posts, with property owners earning passive income in return. With a critical focus on frontline and disadvantaged communities, it's electric makes EV charging more affordable, equitable, and accessible for city drivers without home charging.

Energy & Environment

Notable Achievements

Was just awarded the exclusive contract for New York City
Raised a $6.5M 2024 seed round co-led by Uber.
Recognized by WEF as a Top Innovator; Finalist for Earthshot Innovation Prize.

Currently Operating in Two Regions

Press Mentions

September 24, 2026

It's Electric Kept Its New York City Win Quiet To Protect Its Investors

Tiya Gordon of it's electric kept the New York win from bridge investors to protect their Series A markup. Gordon is lining up green bank financing for the hardware.

Read on Forbes »