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Planet Protector

Diverting waste streams and giving them a second life as valuable materials for packaging, construction and built environment

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Joanne Howarth

Founder & CEO at Planet Protector

More about Joanne »
Employees 21–50
Headquarters Sydney, New South Wales, Australia
Founded in 2016 to eliminate expanded polystyrene from cold supply chains, Planet Protector is now a new force in building circularity — transforming landfill-bound materials including waste wool, denim, and hemp into high-performance, low-carbon products across industries. Their flagship innovation, WOOLPACK, has replaced 20 million EPS boxes and diverted 9,600 tonnes of wool from landfill. A female-founded B Corp operating the Southern Hemisphere's only fibre processing facility, they are redefining the future of sustainable materials.

Notable Achievements

  • 40% YoY growth in annual revenues
  • Established state of the art fibre processing facility in Melbourne. 150 tonnes weekly capacity
  • Launch of Jeanius Denim Insulation for the Built Environment

Currently Operating in Four Regions

Press Mentions

March 21, 2025

Four women who started businesses after the age of 45

Read on Australian Financial Review »

May 7, 2024

Joanne Howarth EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2023

Read on EYNews »

December 8, 2023

Eight Aussie startups that raised $81.5 million this week

Read on SmartCompany »

December 5, 2023

Forrest family leads Rich List plunge on packaging disrupter

Read on Australian Financial Review »

July 31, 2023

From the paddock to packaging - ABC Melbourne

Read on ABC Melbourne »

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