Digitizing endangered designs and creating royalties for isolated artists

Roots Studio digitizes endangered art from isolated regions and licenses it as surface patterns into the $32B fashion, interior decor, and stationery markets. Unlike hundreds of artisan products plague by difficult supply chains, we enable artists to move upward from "craft laborers" to visual designers through sustained royalties. Through a digitization and royalty model, indigenous artists are able to access multibillion dollar brands and average a 20x increase on value of art sold. Over 4 years, they have digitized hundreds of unseen art from 3,000+ artists in India, Syria, China, and Indonesia. Our team and advisors are leaders of tribes, designers, National Geographic Explorers, former business developers for Ralph Lauren, and former VPs of Bloomindale's and Macy's. Funders include the Co-Founder of Tesla, Echoing Green, MIT, and Stanford, amidst others.

FOUNDED
2015

AREAS OF IMPACT
Sustainable Cities Economic Inequality

HEADQUARTERS
New York, New York, United States

COMPANY SIZE
1–5

Rebecca Hui

Rebecca Hui (CEO) has been an Unreasonable Fellow since November 2018 after participating in Unreasonable Goals 2018.

Unreasonable Goals 2018
7
TERRITORIES OF OPERATION
$779k
MONEY RAISED

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