Digitizing endangered designs and creating royalties for isolated artists around the world.

Roots Studio digitizes endangered art from isolated regions and licenses it as surface patterns into the $32B fashion, interior decor, and stationery markets. Unlike hundreds of artisan products plague by difficult supply chains, Roots Studio enables artists to move upward from "craft laborers" to visual designers through sustained royalties. Through a digitization and royalty model, indigenous artists are able to access multibillion dollar brands and average a 20x increase on value of art sold. Over four years, they have digitized hundreds of unseen art from 3,000+ artists in India, Syria, China, and Indonesia. Their team and advisors are leaders of tribes, designers, National Geographic Explorers, former business developers for Ralph Lauren, and former VPs of Bloomindale's and Macy's. Funders include the Co-Founder of Tesla, Echoing Green, MIT, and Stanford, amidst others.


Sustainable Cities Economic Inequality

New York, New York, United States


Rebecca Hui

Rebecca Hui (CEO at Roots Studio) has been an Unreasonable Fellow since November 2018 after participating in Unreasonable Goals 2018.

Unreasonable Goals 2018

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