Rebecca is an Unreasonable Fellow. Rebecca has participated in 2 programs, including Unreasonable CHANGE 2022.
Rebecca Hui is an artist and entrepreneur who has spent a decade bridging unreached artists to the global stage, and building digital and innovative pathways for creative economies to flourish. She started Roots Studio, which digitizes heritage art into IP licensing.They have launched collections across leading fashion brands and have been backed by Cartier and Chanel, and featured in The Business of Fashion, Vogue Business, i-D Magazine, TechCrunch, MIT Technology Review, Marie Claire, and The Cut, amongst others.  Rebecca is a Forbes 30 Under 30, Cartier Women's Initiative Laureate, and Echoing Green Fellow.
Rebecca has also advised global governments on cultural and disaster resiliency; with projects such as spending two years developing mapping technology for The Government of India through the World Bank, to reconstructing a cultural blueprint for Iraq through UNESCO, to advising on the creative economy in Ethiopia as a US Department of State Innovation Delegate. Rebecca started her journey as a Fulbright Scholar and National Geographic Explorer in India on the project, "The Secret Life of Urban Animals". She studied architecture and urban planning at MIT.