Unreasonable Fellows
Rebecca Hui
CEO at Roots Studio
Rebecca is an Unreasonable Fellow. Rebecca has participated in 3 programs, including Unreasonable GOALS 2023 (Brazil).
Rebecca is passionate about bridging cultures globally through beauty and wonder. Through her work, Rebecca has been recognized as a Forbes Under 30, Cartier Women's Initiative Laureate, and Echoing Green Fellow. She speaks frequently at SXSW, Forbes, and global innovation delegations. Previous to that, Rebecca has also designed mapping technologies for conservation, culture preservation, and disaster resiliency with partners such as UNESCO, National Geographic, the World Bank, and other UN agencies. For 2 years, she designed virtual dashboards for The Government of India for water planning throughout India. Rebecca started her journey as a Fulbright Scholar and National Geographic Explorer in India studying indigenous values around human-animal coexistence. In her free time, she is off-grid watercoloring landscapes and is a published children's book author through Abrams&Company.