Meet an Unreasonable Venture

Classcraft

Developing a free, online educational role-playing game in 11 languages for millions of students and teachers in classrooms around the world.

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Classcraft motivates learners to reach their potential through sustainable, playful learning experiences that promote personal growth and human connection. Classcraft's approach to tiered intervention helps educators improve behavior and school climate by motivating students, keeping implementations consistent, and providing data to support at-risk students.

Founded in 2013 by brothers Shawn and Devin Young and their father Lauren Young, Classcraft is an award-winning ed-tech company serving more than 8 million students and educators worldwide and a Quebec-based certified B Corporation. Classcraft is used in more than 160 countries and is available in 11 languages. A Google for Education Premier Partner, Classcraft is available via Google's App Hub and Classcraft.com.

Classcraft has been acquired.

Education

Elevator Pitch What is Classcraft in 60 Seconds

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Press Mentions

March 19, 2025

Empowering Education: How AI Is Transforming Teaching

Classcraft is leveraging artificial intelligence to enhance educational experiences, providing personalized learning pathways and fostering student engagement. The company's innovative approach is...

Read on TEACH Magazine »

February 5, 2025

How To Use Gamification In The Classroom Houghton Mifflin Harcourt - NBKomputer

Classcraft is highlighted as an innovative company enhancing classroom engagement through gamification. By integrating game mechanics into education, Classcraft fosters collaboration and motivation...

Read on NBKomputer - Boost Your Productivity on the Go »

October 16, 2024

HMH Launches New Generative AI-Powered Classroom Engagement Tool to Support Whole Class Instruction

Classcraft is celebrated for its innovative approach to classroom engagement, launching a new generative AI tool that enhances whole-class instruction. This exciting development supports teachers...

Read on Kilgore News Herald »

May 16, 2023

HMH Acquires Canadian EdTech Company Classcraft

Houghton Mifflin Harcourt (HMH) has acquired Canadian edtech firm Classcraft. The deal will enable HMH to expand its offerings in the education technology market.

Read on StreetInsider.com »

May 11, 2023

HMH Acquires Canadian EdTech Company Classcraft

BOSTON – May 11, 2023 – Learning technology company HMH today announced the acquisition of Quebec-based education technology company, Classcraft. Together they will continue supporting millions of...

May 19, 2022

E152 - Daniel Epstein on Repurposing Capitalism, Intuition and Meaningful Entrepreneurship // Alchemists Of The Future - all that we are (fka the future is beautiful)

“All businesses solve problems. We think those that solve more meaningful and impactful problems will be valued more by the market over time, and that’s what will lead to the shift.” Daniel Epstein...

Read on all that we are (fka the future is beautiful) »