Meet an Unreasonable Venture

Criaterra

A next-generation building materials technology that reduces manufacturing energy by 90%

Adital Ela

Founder and CEO at Criaterra

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criaterra.com

Employees 6–20

Headquarters Holon, Center District, Israel

Criaterra’s Bio-Geo Agglomerated Stone technology eliminates high temperature manufacturing in materials that are drop-in replacements for ceramic and cement-based products. Criaterra’s innovation reduces 90% of the energy costs while meeting the aesthetic, durability, and performance standards in the industry. We help developers and owners achieve green building certifications (LEED, BREEAM) and unlock tangible financial value through higher asset value, tenant demand, and access to green financing.

Energy & Environment

Notable Achievements

First-in-class in the market in carbon savings, EPD-validated
150+ commercial projects; licensed production and scale-up underway
4 patents, 1st patent approved in USA, Europe and Israel, 3 in PCT stage

Currently Operating in Five Regions

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Press Mentions

April 25, 2025

10 top Green Building companies and startups in Israel in April 2025

In a reality of 1/3 of our world’s waste from construction and demolition, and a rapidly growing green building industry (expected to reach $254B in 2020), CRIATERRA is creating a revolution in...

Read on F6S »

February 16, 2025

CRIATERRA: Sustainable Innovation in Construction Technology Inspired by Nature

After five years of research and development and extensive sample testing, Criaterra offers eco-friendly, natural building materials that have structural strength and meet construction standards....

Read on Haaretz.com »

December 11, 2023

11 companies transforming trash into treasure

This article highlights top companies that are leading the way in recycling waste and transforming it into valuable products. These companies are using innovative technologies and processes to...

Read on ISRAEL21c »

August 11, 2023

10 Israeli companies helping fight climate change

Ten Israeli companies were chosen to meet experts in the UK’s climate ecosphere, as well as leading UK executives, investors, and policymakers.

Read on The Jerusalem Post »

August 2, 2023

Criaterra founder on producing building materials more sustainably

Criaterra Innovations CEO and Founder Adital Ela spoke with CTech at the Israeli Climate Awards about cement as a building material

Read on ctech »

April 4, 2023

Building materials are getting a sustainable makeover

Criaterra Innovations in Holon is now introducing its precast construction materials made from restructured, locally sourced natural or recycled materials.

Read on ISRAEL21c »