Alleviating poverty by investing in rural households, and especially women
Notable Achievements
- Connected to over 1 million households to 50 MM products and services.
- Have built a network of over 35,000 rural women entrepreneurs.
- CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more
Currently Operating in One Region
Press Mentions

July 22, 2022
Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India
Ajaita Shah the best 40 under 40 entrepreneurs 2022 in India. Read Ajaita Shah stories and about the businesses they've built at FORTUNE INDIA
Read on Fortune India »
March 8, 2023
Women are game-changers & problem-solvers, it’s about time we own it: Ajaita Shah, Frontier Markets
In India, over 800 million people lack access to quality healthcare, education, climate-friendly solutions, and affordable finance, says the founder of Frontier Markets, Ajaita Shah.
Read on SME Futures »
March 8, 2023
Twenty-five trailblazing women leading the fight against climate change
25 trailblazing women leaders on climate
Read on Reuters »December 1, 2022
Top 20 Social Entrepreneurs in India That You Should Know About
India is home to some of the world’s most successful and inspiring social entrepreneurs. Below, we’ve put together a list of social entrepreneurs in India and the most notable individuals in this...
Read on SugerMint.com »
December 1, 2022
‘India possesses one of the world’s great talent pools’ – 20 quotes on India business opportunities
From technology to talent, witness the business trends in India through these quotes, excerpts and stories!
Read on YourStory.com »
November 24, 2022
This woman entrepreneur believes her network of ‘Sahelis’ across rural India can solve for climate change
Ajaita Shah is the Founder of Frontier Markets, a rural distribution platform. She believes her network of Sahelis can tackle climate change by helping rural women leverage data to come up with...
Read on YourStory.com »More Ventures in Energy & Environment
Get the Unreasonable Newsletter
Get twice-monthly updates on Frontier Markets and over 361 other ventures working to solve the world's toughest problems.