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Frontier Markets

Alleviating poverty by investing in rural households, and especially women

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Ajaita Shah

Founder & CEO at Frontier Markets

More about Ajaita »
Employees 201–500
Headquarters Jaipur, Rajasthan, India
Frontier Markets is a social tech commerce platform that connects all types of services and product solutions to deep rural markets of India. We have a hyper local presence in deep rural villages through our network of rural women entrepreneurs called Saral Jeevan Sahelis, and local supply chain helping drive a deep understanding of the rural customer. We connect solutions in finance, agriculture, healthcare, climate, digital, and essential services to the last-mile offering deep insights on impact and sales. Our platform invests in livelihoods for rural women through digital inclusion, training, and market linkages helping create long term wealth opportunities for women.

Today 12,500 digital entrepreneurs have reach 1 million rural customers selling over 15 million solutions on the platform. Our vision is to have a platform of 100MN rural customers and 100,000 women network access a better, more dignified life.

Notable Achievements

  • Connected to over 1 million households to 15 MM products and services.
  • Have built a network of over 12,500 rural women entrepreneurs.
  • CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more

Currently Operating in One Region

Press Mentions

July 22, 2022

Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India

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June 22, 2022

Barclays and Unreasonable’s Impact Squared initiative supercharges entrepreneurs driving positive social change for millions of people around the world

Read on PICANTE Today - Hot News Today »

February 25, 2022

[Product Roadmap] How Frontier Markets integrated tech to empower over 500,000 rural families

Read on YourStory.com »

September 14, 2021

Forbes India Nurturing Entrepreneurship and Driving Sustainable Growth

Read on Forbes India »

September 3, 2021

Investing in women is smart business and key to poverty alleviation at scale

Read on iBAN »

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