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Frontier Markets

Alleviating poverty by investing in rural households, and especially women

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Ajaita Shah

Founder & CEO at Frontier Markets

More about Ajaita »
Employees 51–100
Headquarters Jaipur, Rajasthan, India
Frontier Markets is India's largest social services platform that digitally transforms rural India, and connects rural families to gender-inclusive, climate friendly, and impact oriented solutions in agriculture, e-commerce, financial services, healthcare, and essential care through a network of rural women entrepreneurs (Sahelis) who leverage our technology, the Meri Saheli App, to onboard rural families in deep villages. The combination of our Sahelis and the technology platform enables us to offer deep market research and customer insights with a gender lens. Our platform invests in livelihoods for rural women through digital inclusion, training, and market linkages helping create long term wealth opportunities for women.

Today 35,000 Sahelis have helped 1 million rural customers access 50 million solutions on the platform. We have launched innovative initiatives in gender climate agri services, financial inclusion, healthcare and more.

Notable Achievements

  • Connected to over 1 million households to 50 MM products and services.
  • Have built a network of over 35,000 rural women entrepreneurs.
  • CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more

Currently Operating in One Region

Press Mentions

July 22, 2022

Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India

Read on Fortune India »

January 17, 2024

Two Indians Win Schwab Foundation Social Innovation Awards for Rural Impact

Read on Goodreturns »

August 26, 2023

Airtel Payments Bank, Mastercard and Frontier Markets partner to support 1 lakh women-owned small businesses

Read on BusinessLine »

July 11, 2023

Empowering Rural Communities: 5 Women Entrepreneurs Transforming Lives and Driving Economic Growth

Read on india.com »

July 10, 2023

How UrbanMetry aims to solve big city problems using data analytics

Read on e27 »

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