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Frontier Markets

Alleviating poverty by investing in rural households, and especially women

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Ajaita Shah

Founder & CEO at Frontier Markets

More about Ajaita »
Employees 51–100
Headquarters Jaipur, Rajasthan, India
Frontier Markets is India's largest multi-service platform that digitally transforms rural India, and connects rural families to gender-inclusive, climate friendly, and impact oriented solutions in agriculture, e-commerce, financial services, healthcare, and essential care through a network of rural women entrepreneurs (Sahelis) who leverage our technology, the Meri Saheli App, to onboard rural families in deep villages. The combination of our Sahelis and the technology platform enables us to offer deep market research and customer insights with a gender lens. Our platform invests in livelihoods for rural women through digital inclusion, training, and market linkages helping create long term wealth opportunities for women.

Today 40,000 Sahelis have helped 7 million rural customers access 150 million solutions on the platform. We have launched an initiative in partnership with our Foundation, called "She Leads Impact" which aims to elevate the potential of 1 million women businesses to impact 100 million lives by 2030.

Notable Achievements

  • Connected to over 7 million households to 150 MM products and services.
  • Have built a network of over 40,000 rural women entrepreneurs.
  • CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more

Currently Operating in One Region

Press Mentions

June 7, 2024

Oscar-winning producer Guneet Monga Kapoor, along with Ashwini Yardi partners with She Leads Impact Fund for an initiative to combat child marriages through their documentary film Kicking Balls

Read on Bollywood News – Latest Entertainment News | Bollywood Gossips »

May 31, 2024

She Leads Impact Fund and Guneet Monga to engage 1 million women fighting against child marriage - The CSR Journal

Read on The CSR Journal »

May 27, 2024

Guneet Monga partners with She Leads Impact Fund for documentary against child marriages

Read more »

May 27, 2024

Oscar-winning producer Guneet Monga Kapoor, along with Ashwini Yardi partners with She Leads Impact Fund for an initiative to combat child marriages through their documentary film Kicking Balls

Read on Newsstudio18 »

May 8, 2024

Spearheading Gender Equality in the Digital Economy: UNCTAD Welcomes New Advocates

Read on Global Trade Magazine »

January 17, 2024

Two Indians Win Schwab Foundation Social Innovation Awards for Rural Impact

Read on Goodreturns »

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