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Frontier Markets

Alleviating poverty by investing in rural households, and especially women

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Ajaita Shah

Founder & CEO at Frontier Markets

More about Ajaita »
Employees 201–500
Headquarters Jaipur, Rajasthan, India
Frontier Markets is India's largest social services platform that digitally transforms rural India, and connects rural families to gender-inclusive, climate friendly, and impact oriented solutions in agriculture, e-commerce, financial services, healthcare, and essential care through a network of rural women entrepreneurs who leverage our technology, the Meri Saheli App, to onboard rural families in deep villages. Leveraging our tech platform, we offer access to deep insights on rural customers, women and sector specific insights to donors, government, and our market-linkage partners. Our platform invests in livelihoods for rural women through digital inclusion, training, and market linkages helping create long term wealth opportunities for women.

Today 35,000 digital entrepreneurs have reach 1 million rural customers selling over 50 million solutions on the platform. Our vision is to have a platform of 100MN rural customers and 1MN women network access a better, more dignified life.

Notable Achievements

  • Connected to over 1 million households to 50 MM products and services.
  • Have built a network of over 35,000 rural women entrepreneurs.
  • CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more

Currently Operating in One Region

Press Mentions

July 22, 2022

Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India

Read on Fortune India »

March 8, 2023

Women are game-changers & problem-solvers, it’s about time we own it: Ajaita Shah, Frontier Markets

Read on SME Futures »

December 1, 2022

Top 20 Social Entrepreneurs in India That You Should Know About

Read on SugerMint.com »

December 1, 2022

‘India possesses one of the world’s great talent pools’ – 20 quotes on India business opportunities

Read on YourStory.com »

November 24, 2022

This woman entrepreneur believes her network of ‘Sahelis’ across rural India can solve for climate change

Read on YourStory.com »

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