Alleviating poverty by investing in rural households, and especially women
Notable Achievements
- Connected to over 1 million households to 50 MM products and services.
- Have built a network of over 35,000 rural women entrepreneurs.
- CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more
Currently Operating in One Region
Press Mentions

July 22, 2022
Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India
Ajaita Shah the best 40 under 40 entrepreneurs 2022 in India. Read Ajaita Shah stories and about the businesses they've built at FORTUNE INDIA
Read on Fortune India »
October 11, 2023
Indian Business Leaders Recognised for Tackling the World’s Most Pressing Issues
Read on Headlines of Today »
August 26, 2023
Airtel Payments Bank, Mastercard and Frontier Markets partner to support 1 lakh women-owned small businesses
She Leads Bharat: Udyam is an initiative to empower 1,00,000 women-owned small businesses in India with resources, tools and opportunities to grow and diversify their incomes. Airtel Payments Bank,...
Read on BusinessLine »
July 11, 2023
Empowering Rural Communities: 5 Women Entrepreneurs Transforming Lives and Driving Economic Growth
The following women entrepreneurs have been instrumental in creating job opportunities, driving innovations.
Read on india.com »
July 10, 2023
How UrbanMetry aims to solve big city problems using data analytics
Malaysia-based UrbanMetry was recently selected into the Technology Pioneers list by the World Economic Forum (WEF)
Read on e27 »
March 8, 2023
Women are game-changers & problem-solvers, it’s about time we own it: Ajaita Shah, Frontier Markets
In India, over 800 million people lack access to quality healthcare, education, climate-friendly solutions, and affordable finance, says the founder of Frontier Markets, Ajaita Shah.
Read on SME Futures »More Ventures in Energy & Environment
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