Meet an Unreasonable Venture

Haofood

Developing the world’s first vegan chicken using peanut protein as a primary ingredient

Astrid Prajogo

Founder & CEO at Haofood

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haofood.co

Employees 1–5

Headquarters Shanghai, Shanghai, China

Haofood is a modern Asian plant-based food company inspired by rich Asian culinary traditions, utilising cutting-edge food & bio technology to craft tasty, healthier, cleaner from additive, and sustainable high-protein, high-fibre products. They are filling a gap in the UK market, where demand for both plant-based and Asian foods is growing, yet there is a lack of high-quality Asian-inspired plant-based options. Their product range includes plant-based dumplings, tempeh-based items, and clean-label plant-based chicken and duck with Asian flavours.

Food & Water

Notable Achievements

Become first company from Asia that innovates with clean label products: no additives, no preservatives, no artificial ingredients.
Closed seed round of $3.5M in April 2022. Investors include Rich Products Ventures, Big Idea Ventures, and Monde Nissin CEO, Henry Soesanto.

Currently Operating in Two Regions

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Press Mentions

December 19, 2023

Unlocking the Future of Food Safety Through Clean-Label Proteins

The article discusses the importance of clean label proteins in ensuring food safety. It highlights the need for transparency in food labeling and the use of natural ingredients. Astrid Prajogo, a...

Read on Asia Food Journal »

October 26, 2023

Clean and clear: China’s Haofood optimistic about plant-based growth despite dwindling hype

Chinese plant-based food company Haofood remains optimistic about the growth of the industry, despite the dwindling hype. The company believes that the market will continue to expand due to...

Read on foodnavigator-asia.com »

July 11, 2023

DUG Potato Milk to Launch in China in Collaboration With Haofood - vegconomist - the vegan business magazine

Haofood, a Chinese food tech company, has developed a new plant-based milk alternative made from potatoes called Dug. The product is said to have a creamy texture and is rich in nutrients.

Read on vegconomist - the vegan business magazine »

July 7, 2023

Veg of Lund signs letter of intent to sell its DUG potato based dairy alternatives in China

Veg of Lund has signed a Letter of Intent with Haofood Shanghai Food Technology Co., Ltd. The companies will cooperate with the common goal of selling, marketing and distributing Veg of Lund’s...

Read on PotatoPro »

April 25, 2023

Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD

Chinese firm Haofood says that the convergence of right ingredients with its proprietary tech was key to creating its first clean-label plant-based product - Carefree Pulled Chickless.

Read on foodnavigator-asia.com »