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Developing the world’s first vegan chicken using peanut protein as a primary ingredient

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Astrid Prajogo

Founder & CEO at Haofood

More about Astrid »
Employees 1–5
Headquarters Shanghai, Shanghai, China
Haofood stands as a pioneer in revolutionizing meatless product tailored to Asian tastes. While Western markets have embraced meatless movement, Asia's journey has been slower, given the divergence from local culinary preferences. Haofood addresses this gap with innovation at its core. Leveraging cutting-edge technologies such as extrusion and molecular cuisine simulation, the company offers the Chickless and Meatless Dim Sum series. In the Chickless lineup, they proudly present clean-label creations composed of peanut, soy, and sunflower—void of additives and preservatives. Meanwhile, their Dumpling series takes the lead with the groundbreaking Meatless Xiao Long Bao, celebrated for its delectable, melting broth. With a profound understanding of Asian cuisine, Haofood is committed to preserving its heritage through technology.

Notable Achievements

  • Specialised in Asian application meatless product, from additive free chickless product from peanut to various type of Asian dumplings
  • Closed seed round of $3.5M in April 2022. Investors include Rich Products Ventures, Big Idea Ventures, and Monde Nissin CEO, Henry Soesanto.
  • Acquired at 3500+ sales outlet across China

Press Mentions

December 19, 2023

Unlocking the Future of Food Safety Through Clean-Label Proteins

Read on Asia Food Journal »

October 26, 2023

Clean and clear: China’s Haofood optimistic about plant-based growth despite dwindling hype

Read on foodnavigator-asia.com »

July 11, 2023

DUG Potato Milk to Launch in China in Collaboration With Haofood - vegconomist - the vegan business magazine

Read on vegconomist - the vegan business magazine »

July 7, 2023

Veg of Lund signs letter of intent to sell its DUG potato based dairy alternatives in China

Read on PotatoPro »

April 25, 2023

Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD

Read on foodnavigator-asia.com »

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