Developing the world’s first vegan chicken using peanut protein as a primary ingredient
Notable Achievements
- Specialised in Asian application meatless product, from additive free chickless product from peanut to various type of Asian dumplings
- Closed seed round of $3.5M in April 2022. Investors include Rich Products Ventures, Big Idea Ventures, and Monde Nissin CEO, Henry Soesanto.
- Acquired at 3500+ sales outlet across China
Currently Operating in Three Regions
Press Mentions

July 7, 2023
Veg of Lund signs letter of intent to sell its DUG potato based dairy alternatives in China
Veg of Lund has signed a Letter of Intent with Haofood Shanghai Food Technology Co., Ltd. The companies will cooperate with the common goal of selling, marketing and distributing Veg of Lund’s...
Read on PotatoPro »
October 26, 2023
Clean and clear: China’s Haofood optimistic about plant-based growth despite dwindling hype
Chinese plant-based food company Haofood remains optimistic about the growth of the industry, despite the dwindling hype. The company believes that the market will continue to expand due to...
Read on foodnavigator-asia.com »
July 11, 2023
DUG Potato Milk to Launch in China in Collaboration With Haofood - vegconomist - the vegan business magazine
Haofood, a Chinese food tech company, has developed a new plant-based milk alternative made from potatoes called Dug. The product is said to have a creamy texture and is rich in nutrients.
Read on vegconomist - the vegan business magazine »
April 25, 2023
Plant-based and clean label: China’s Haofood targets the increasingly label-sensitive consumer with latest NPD
Chinese firm Haofood says that the convergence of right ingredients with its proprietary tech was key to creating its first clean-label plant-based product - Carefree Pulled Chickless.
Read on foodnavigator-asia.com »More Ventures in Food & Water
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