Jeplan envisions a world in which we circulate everything, meaning all used or unwanted personal belongings are collected, the materials are recycled, and new products are released and sold. Starting with cotton and polyester, the company is reimagining waste disposal to reduce the use of petroleum and diminish carbon emissions. Based in Japan, Jeplan has established collection points around the country in collaboration with major retail and apparel brands to gather discarded clothing. Jeplan then recycles the materials and sells them back to these brands and their consumers, fostering a circular economy. One of their projects recycled used clothing into bio-ethanol that was then used to sustainably power a car. Jeplan is striving toward a goal of recycling 10 percent of the entire world's used and unwanted clothing.