Meet an Unreasonable Venture

Kuli Kuli

Turning global superfoods into lasting impact for health, growers and the planet.

Lisa Curtis

Founder & CEO at Kuli Kuli

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kulikulifoods.com

Employees 6–20

Headquarters Oakland, California, United States

Kuli Kuli brings the power of plants into everyday life. Starting with the cleanest moringa on the market, the company cultivates the world's most potent superfoods in partnership with small communities of growers, carefully crafting them into delicious blends, lattes, and gummies packed with positive impact for the body, growers, and the planet. Kuli Kuli products are in 11,000 stores across the US and online.

Food & Water

Notable Achievements

Generated more than $40M in revenue.
Supported more than 4,500 small farmer livelihoods with $7.9M in superfood purchases.
First company to bring moringa food products to the United States.

Currently Operating in One Region

Elevator Pitch The Superfood More Nutritious Than Kale

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Press Mentions

July 24, 2026

Women Founders Still Lead Nearly One In Four PurposeBuilt100™ Companies

Kuli Kuli is highlighted as a successful purpose-driven company, led by a woman founder, contributing to nearly one in four businesses in the PurposeBuilt100 list. The company exemplifies...

Read on Hastings Tribune »

January 15, 2026

Kuli Kuli Debuts Pure Organic Moringa Capsules as Moringa Emerges as a Top Wellness Trend for 2026

Kuli Kuli has launched pure organic moringa capsules, capitalizing on the rising popularity of moringa as a wellness trend. This innovative product enhances their offerings, reinforcing Kuli Kuli's...

Read on WV News »

January 1, 2026

Essentials: Micronutrients for Health & Longevity | Dr. Rhonda Patrick

Dr. Rhonda Patrick discusses four key micronutrients for longevity, inflammation and cellular health, plus how cold exposure, heat therapy and exercise support metabolic, cardiovascular and...

August 14, 2025

There’s Money to Be Made From ‘MAHA.’ Food Companies Want In.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But the strategy carries risks.

Read on The New York Times »

March 19, 2025

Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’

Kuli Kuli faced challenges at Expo West 2025 but demonstrated resilience and innovation. The company is committed to learning from setbacks, focusing on growth and sustainability, and continues to...

January 25, 2025

Kuli Kuli expands past moringa with climate-smart superfoods - Moringa Magic Supplements

Kuli Kuli is expanding its product line beyond moringa to include climate-smart superfoods, showcasing its commitment to sustainability and health. This strategic move not only enhances its market...

Read on Moringa Magic Supplements »