Meet an Unreasonable Venture

Kuli Kuli

Improving nutrition and farmer income through delicious moringa superfood products.

Lisa Curtis

Founder & CEO at Kuli Kuli

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kulikulifoods.com

Employees 6–20

Headquarters Oakland, California, United States

Kuli Kuli is here to fill your life with the incredible power of plants. Starting with the cleanest moringa on the market, we cultivate the world’s most potent superfoods in partnership with small communities of growers. We carefully craft them into delicious blends, lattes, and gummies that are packed with positive impact for your body, our growers, and the planet. Find our products in 11,000 stores across the US, or online at kulikulifoods.com.

Food & Water

Notable Achievements

Generated more than $40M in revenue
Supported more than 4,500 small farmer livelihoods with $7.9M in superfood purchases
Donated $149k to support community impact projects (10% of net profits)

Currently Operating in One Region

Elevator Pitch The Superfood More Nutritious Than Kale

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Press Mentions

August 14, 2025

There’s Money to Be Made From ‘MAHA.’ Food Companies Want In.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But the strategy carries risks.

Read on The New York Times »

March 19, 2025

Expo West 2025: How Kuli Kuli ‘Failed Our Way Forward’

Kuli Kuli faced challenges at Expo West 2025 but demonstrated resilience and innovation. The company is committed to learning from setbacks, focusing on growth and sustainability, and continues to...

January 25, 2025

Kuli Kuli expands past moringa with climate-smart superfoods - Moringa Magic Supplements

Kuli Kuli is expanding its product line beyond moringa to include climate-smart superfoods, showcasing its commitment to sustainability and health. This strategic move not only enhances its market...

Read on Moringa Magic Supplements »

November 30, 2022

Financing A Superfood Social Enterprise Requires Creativity

Tapping a wide array of financing options made it possible for this high-growth company to grow Kuli Kuli in spite of its triple bottom line—profit, people, and the planet.

Read on Forbes »

August 23, 2022

Kuli Kuli raises $1.3 million to support gummies launch

Whole Foods Market among investors in mission-driven moringa brand.

Read on FoodBizNews »

June 22, 2022

Barclays and Unreasonable’s Impact Squared initiative supercharges entrepreneurs driving positive social change for millions of people around the world

Initiative receives honorable mention in Fast Company’s World Changing Ideas Awards Tapping into the power of the Unreasonable community, project teams were formed across regions and industries to …

Read on PICANTE Today »