Meet an Unreasonable Venture

Marvelous Foods

Connecting future foods to the world's hungriest market.

Christiana Zhu

Co-Founder & CEO at Marvelous Foods

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marvelousfoods.com

Employees 1–5

Headquarters Shanghai, Shanghai, China

Marvelous Foods exists to connect future food innovations to consumers in the world's hungriest market — building a better food system for both people and planet.

We're the creators of Yeyo (椰优格), a trail-blazing plant-based coconut superfood brand in China that began as a handcrafted coconut yogurt stand at a Beijing farmers' market and grew to a multi-product brand spanning gelato and hydrating coconut water electrolyte sports drinks, distributed nationwide online and offline in supermarkets including ALDI, CitySuper, Ole, and Hema (Freshippo).

We constantly welcome mission-aligned partners interested in growing together to bring future food innovations to market — whether you have novel products seeking a path into the world's largest consumer market, or resources and expertise that can help us scale our impact.

Food & Water

Notable Achievements

Created China's first sugar-free probiotic plant-based coconut yogurt.
Pioneer of asset-light scaling for plant-based yogurt in China through upgrading dairy OEM
Scaled from Beijing farmers' market pop-up to nationwide distribution.

Currently Operating in One Region

Delicious Plant-Based Foods for the MASSIVE Chinese Market Plant-Based Foods for the World's Hungriest Market

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Press Mentions

December 5, 2023

China's 2030 carbon reduction goal to spare food industry from reforms as security takes priority

China's 2030 carbon reduction goal will prioritize national security over reforms in the food industry. The government aims to reduce carbon emissions, but will not impose strict regulations on the...

Read on VNExplorer »

January 14, 2022

Dairy-Free Brand Marvelous Foods Secures $1.2 Million For Expansion In China and Beyond

Marvelous Foods has scooped $1.2 million in funding to help build out its dairy-free milk distribution channels within China.

Read on Green Queen »

August 5, 2021

Healthier Choices: Plant-based and meat hybrid products, healthy snacking in Asia, China's first plant-based yoghurt brand and more feature in our round-up

Plant-based and meat hybrid products, healthy snacking in Asia, China's first plant-based yoghurt brand and more feature in this edition of Healthier Choices.

Read on foodnavigator-asia.com »