Transforming the soft-goods material industry from petroleum addiction and linear life-cycles to plant-based, inherent circularity
Notable Achievements
- Partnered with Porsche supplier, Motherson, to develop a prototype of MIRUM® trim for the Porsche Taycan as part of a startup autobahn event
- Announced 110,000 sq. ft. manufacturing facility and plan to add 100 jobs for production of their Mirum plant-based leather in 2021.
- Secured minority investment from Ralph Lauren Corporation to scale their Clarus recycled fiber technology into performance apparel.
Currently Operating in Three Regions
Press Mentions

July 7, 2021
Meet the World Economic Forum's Technology Pioneers of 2021
The latest group of Technology Pioneers blends innovation with entrepreneurial spirit.
Read on World Economic Forum »
November 18, 2022
Why leather alternatives don’t necessarily meet ‘animal friendly’ standards
In a new film called SLAY (slay.film), created by award-winning French filmmaker and animal rights activist Rebecca Cappelli, we see how an animal becomes an accessory. Ft. Natural Fiber Welding's...
Read on FashionUnited »
November 24, 2021
Purpose At Work: How Unreasonable Collaborates With Barclay’s To Give Businesses An “Unreasonable” Advantage
Since 2016, Barclays banking group has partnered with growth-stage business support service Unreasonable Group (UG) to create and expand Unreasonable Impact (UI) — a social- and...
Read on Forbes »
July 15, 2021
Natural Fiber Welding Raises $15M in Funding
Natural Fiber Welding (NFW), a Peoria, IL-based developer of technologies based on the sustainable use of plants and natural fibers to obtain durable goods and textiles, raised $15M in funding
Read on FinSMEs »
February 25, 2021
Allbirds Is About to Get Into Plant Leather — Here’s What That Means & Why You Should Care
The brand has invested $2 million in material innovation firm Natural Fiber Welding.
Read on Footwear News »
February 11, 2021
The Circulars Accelerator
Introducing The Circulars Accelerator's very first cohort of innovators.
Read on World Economic Forum »More Ventures in Energy & Environment
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