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Meet an Unreasonable Venture


Transforming the soft-goods material industry from petroleum addiction and linear life-cycles to plant-based, inherent circularity

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Luke Haverhals

Founder & CEO at NFW

More about Luke »
Employees 201–500
Headquarters Peoria, Illinois, United States
NFW is a platform for plastic-free performance materials spanning sheet goods, textiles, molded composites, and foams. NFW follows three Ground Rules in everything they develop: start well, stay clean, end well. The multi-material platform serves a wide range of industries—from fashion and footwear to automotive and upholstery. NFW technology embeds into existing supply chains, enabling the world’s most iconic brands to design and scale products with high-performance, naturally circular materials. NFW makes global brands more sustainable, empowering them to create without plastics. Alongside the boldest brands and visionary designers, NFW is pioneering a post-linear, post-oil economy.

Notable Achievements

  • Partnered with Porsche supplier, Motherson, to develop a prototype of MIRUM® trim for the Porsche Taycan as part of a startup autobahn event
  • Announced 110,000 sq. ft. manufacturing facility and plan to add 100 jobs for production of their Mirum plant-based leather in 2021.
  • Secured minority investment from Ralph Lauren Corporation to scale their Clarus recycled fiber technology into performance apparel.

Currently Operating in 27 Regions

Press Mentions

November 18, 2022

Why leather alternatives don’t necessarily meet ‘animal friendly’ standards

Read on FashionUnited »

November 24, 2021

Purpose At Work: How Unreasonable Collaborates With Barclay’s To Give Businesses An “Unreasonable” Advantage

Read on Forbes »

July 15, 2021

Natural Fiber Welding Raises $15M in Funding

Read on FinSMEs »

July 7, 2021

Meet the World Economic Forum's Technology Pioneers of 2021

Read on World Economic Forum »

February 25, 2021

Allbirds Is About to Get Into Plant Leather — Here’s What That Means & Why You Should Care

Read on Footwear News »

February 11, 2021

The Circulars Accelerator

Read on World Economic Forum »

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