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Pivotal

Giving every business the data they need to create positive outcomes for nature

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Cameron Frayling

Co-Founder & CEO at Pivotal

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Employees 6–20
Headquarters United Kingdom
Pivotal provides accurate, scalable biodiversity monitoring and nature data products to help companies understand the state of nature and how it changes over time. Using ground-level sensors, satellite data, and AI, it delivers insights on ecosystem condition and resilience. Pivotal operates globally, serving multiple industries, including blue-chip clients in the FTSE 100. Over the next few years, it aims to expand to millions of hectares, influencing sustainable practices across supply chains.

Notable Achievements

  • Increased revenue by >800% in 2024 and contracted some of the world's largest companies as customers
  • Grew area covered by 10x for the last two years in a row.
  • Reduced costs to 1% compared to older methods while dramatically improving data quality.

Currently Operating in 40 Regions

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