Meet an Unreasonable Venture
Pure Harvest Smart Farms
Scaling an institutional-grade CEA platform across global desert regions to redefine food systems.
Pure Harvest Smart Farms is a technology-enabled agribusiness based in the United Arab Emirates, specialising in controlled-environment agriculture. The company uses advanced hydroponic systems to produce premium fruits, vegetables, and berries year-round in desert climates. Operating across the UAE and Saudi Arabia, Pure Harvest grows over 20 varieties of locally produced fresh food, addressing regional food security and water conservation while reducing emissions from long-distance imports.
Notable Achievements
- Raised $287M to date, including $213M in equity funding.
- Scaled to 28 hectares across the UAE and Saudi Arabia; profitable across all farms.
- Holds approximately 50% value share in premium UAE retailers Spinneys and Carrefour.
Currently Operating in 18 Regions
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