People who read, study and follow the “design with the end user” mantra might feel more than ever that they’re doing the right thing, but they’ll simply be reinforcing the outside-in, top down approach without realizing it.
Thoughts from the chief innovation advisor for the World Bank on how localized innovations scale—calling for a nuanced way to think about scale and a more sophisticated understanding of how ideas and innovations spread.
Major corporations have demonstrated no meaningful interest in the bottom-of-the-pyramid market, and it seems unlikely to do so in the future because it squanders resources. Who will fix this disconnect?
Success in nascent markets requires a commitment to agility and constant refinement. Entrepreneurs bypass the bureaucracy of multinational corporations leaving them better equipped to fight for those at the bottom of the pyramid.