Our values drive everything we do.
What We Believe
Come hell or high water, we exist to support the entrepreneurs that make up our global community. Below are the values that drive every aspect of our work.
We put an emphasis on long-term value and impact over short-term gains. In fact, impact is the sole reason we do anything & everything. It is our only bottom line. Although we believe in the power of profit to drive lasting and scalable change, when evaluating an opportunity, we examine its worth via the depth and breadth of the impact we envision possible.
The speed at which you climb the mountain is important, but only relevant if you choose the right mountain to climb. Effectiveness is more important than efficiency and it needs to be intentionally measured over time. We constantly ask ourselves if we are climbing the right mountain and look to leverage data to ensure we are on course and heading towards the chartered summit.
We believe humility is paramount and we view vulnerability as strength. We push for open communication even when it’s tough, whether that means being transparent about our failures publicly or creating the conditions for authentic communication within our teams. We have chosen to embrace honesty, and sometimes awkwardness, as the path to an incredible team and a brand worth believing in. It’s simple: don’t bullshit yourself and don’t bullshit others.
We believe in the potency of a curious perspective and we are obsessed with prototyping. We strive to learn both from failure and success and we believe that teams often forget to value learning as a measurable outcome to any project. We constantly push ourselves to learn new things (personally, professionally, physically, and spiritually). We continually set and test hypotheses that help us to rapidly evolve towards our mission. We believe that the best way to learn, is to do.
Design matters, the details matter, personality matters, and intentionality is critical. We are tired of hearing that the devil is in the details. We believe magic is in the details. We have a culture that takes as much pride in a perfectly placed pixel as we do with the design of a page. Over time, we believe our obsession over detail will speak volumes.
We stand on a belief that the world’s greatest challenges will never be solved by one person, one team, or one company. We believe in pathological collaboration and strive to turn competitors into partners. Within our own team and community, we always assume good intentions and when circumstances demand it, we are committed to going through hell or high water for each other.
We look for a team-player mindset with an autonomous work practice. Unreasonable is not a micro-management culture. We operate under the assumption that everyone on the team will GYSHIDO and we all hold ourselves accountable. We only work with people who never let others wait for their part of the job. We hold a conviction that nothing grand comes easily.
If you choose to start your workday at noon or at 5AM, so long as you GYSHIDO, the decision is entirely yours. If you want to go on a hike for three hours in the middle of the day, awesome. We will shape your work around your life. That said, we only work with teammates who feel a deep connectedness to their work. Put another way, we seek out individuals who agree that this is not a 9–5 job…it’s more than that.
We strive to ensure that the demographics of our team and the community we support are reflective of the globally diverse world we operate within. This is not a gimmick, this is a strategic imperative. It is self-evident that the most productive breakthroughs and creative solutions arise from bringing together people and partners across geographies, religions, ethnicities, political affiliations, genders, abilities, and creeds. From our board of directors to our teammates, to the entrepreneurs and mentors we support, we aim to ensure our community and our brand is representative of the world we are seeking to impact. Read our CEO’s Commitment to Change on this value.