Frontier Markets

Meet an Unreasonable Venture

Alleviating poverty by investing in rural households, and especially women

Ajaita Shah

Founder & CEO at Frontier Markets

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frontiermkts.com

Employees 51–100

Headquarters Jaipur, Rajasthan, India

Frontier Markets is India's largest social services platform that digitally transforms rural India, and connects rural families to gender-inclusive, climate friendly, and impact oriented solutions in agriculture, e-commerce, financial services, healthcare, and essential care through a network of rural women entrepreneurs (Sahelis) who leverage our technology, the Meri Saheli App, to onboard rural families in deep villages. The combination of our Sahelis and the technology platform enables us to offer deep market research and customer insights with a gender lens. Our platform invests in livelihoods for rural women through digital inclusion, training, and market linkages helping create long term wealth opportunities for women.

Today 35,000 Sahelis have helped 1 million rural customers access 50 million solutions on the platform. We have launched innovative initiatives in gender climate agri services, financial inclusion, healthcare and more.

Energy & Environment

Notable Achievements

Connected to over 1 million households to 50 MM products and services.
Have built a network of over 35,000 rural women entrepreneurs.
CEO is recognized by the World Economic Forum, Fortune India 40 Under 40 Power List, Govt of India's Women Transforms India Winner, and more

Currently Operating in One Region

Pitch Video CNBC interview for Schwab - Jubilant Social Entrepreneur of the Year Award The Power of Rural Women to Solve the Climate Crisis

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Press Mentions

July 22, 2022

Ajaita Shah - India’s Young & Brightest Entrepreneurs in 40 Under 40 2022 - Fortune India

Ajaita Shah the best 40 under 40 entrepreneurs 2022 in India. Read Ajaita Shah stories and about the businesses they've built at FORTUNE INDIA

Read on Fortune India »

January 17, 2024

Two Indians Win Schwab Foundation Social Innovation Awards for Rural Impact

Two Indian entrepreneurs, Harish Hande and Anshu Gupta, have been recognized with the Schwab Foundation Social Innovation Awards for their impactful work in rural areas. Hande focuses on providing...

Read on Goodreturns »

October 11, 2023

Indian Business Leaders Recognised for Tackling the World’s Most Pressing Issues

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August 26, 2023

Airtel Payments Bank, Mastercard and Frontier Markets partner to support 1 lakh women-owned small businesses

She Leads Bharat: Udyam is an initiative to empower 1,00,000 women-owned small businesses in India with resources, tools and opportunities to grow and diversify their incomes. Airtel Payments Bank,...

Read on BusinessLine »