Meet an Unreasonable Venture

Someone Somewhere

Using Artificial Intelligence and a fully traceable supply chain to support indigenous artisans in making sustainable textile products that honor their heritage and uplift them out of poverty

Antonio Nuño

Co-Founder & CEO at Someone Somewhere

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someonesomewhere.com

Employees 51–100

Headquarters Mexico City, Mexico City, Mexico

Leveraging an innovative supply chain and AI powered design, Someone Somewhere is a sustainable and ethical brand that creates carbon-negative, impact-positive fashion products. By connecting conscious consumers and corporations to artisans across LATAM through a mobile-based supply chain, the company is raising thousands of people out of extreme poverty and recycling thousands of tons of cotton and plastic.

The company connects indigenous artisans, more than 90% women, in remote regions with vital, rapidly growing markets in the United States and LATAM by delivering functional, fashionable, sustainable and high-quality products for socially conscious consumers (eg: apparel, backpacks, accessories, luggage). The brand has a B2B channel where they work with large corporations (Eg: Google, Uber, Delta Air Lines) to help them incorporate artisans into their supply chain, and a D2C channel where they sell through their own online and physical stores.

Energy & Environment

Notable Achievements

More than 20 million products created with rural artisans since brand launch
1st Climate Neutral Certified company in Mexico (7,200 tons CO2 mitigated)
Supported more than 3,000 indigenous artisans with an average of 300% increase in monthly income

Currently Operating in 102 Regions

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Press Mentions

June 9, 2026

Artisanal or exploitative? Unraveling the story of Mexico’s World Cup jerseys

Someone Somewhere is a socially-conscious company based in Mexico that collaborates with local artisans to create unique, ethically-made garments. Their efforts promote sustainable fashion while...

May 18, 2026

Jersey Tercera Edición Limitada: adidas x Someone Somewhere Selección Nacional de México (2026 Piezas)

Jersey de manga larga con tecnología Climacool para que te sientas fresco y seco. El tercero de la Selección Nacional de México 2026. Este uniforme especial es un homenaje a los seguidores...

Read on Someone Somewhere »

July 21, 2025

Mexico Jersey

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI-generated image caught attention, leading to a major contract with Adidas. This exciting partnership showcases...

Read on The World or Bust »

September 8, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI-generated image caught attention, leading to a major contract with Adidas. This exciting partnership showcases...

Read on AI Techno Byte »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract - LinkDaddy News

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI image caught attention, leading to a major contract with Adidas. This exciting partnership showcases the...

Read on LinkDaddy News »

September 7, 2024

How a viral AI image catapulted a Mexican startup to a major adidas contract Mary Ann Azevedo

Someone Somewhere, a vibrant Mexican startup, skyrocketed to success after a viral AI image caught attention, leading to a major contract with Adidas. This exciting partnership showcases the...

Read on GMDegens.io »