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Planet Protector

Transforming 100% natural waste wool into sustainable insulation for packaging and construction

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Joanne Howarth

CEO at Planet Protector

More about Joanne »
Employees 6–20
Headquarters Sydney, New South Wales, Australia
Polystyrene is ubiquitous, from cold chain packaging to building insulation and the built environment, it has been devastating our planet for decades. Planet Protector (PP) is on a mission to rid the world of polystyrene and become the market leader in sustainable thermal packaging that does not harm the planet. PP has created an ingenious and disruptive patented technology called WOOLPACK. Made from sheep wool waste, wool that is unsuitable for textiles and ordinarily destined for landfill, WOOLPACK is independently proven to keep Food and Pharmaceuticals temperature stable for 72+ hours. WOOLPACK arrives flat-packed, it significantly reduces material handling costs, storage and carbon footprint.

Notable Achievements

  • Just closed our $12m Series A Capital Raise ...... November 2023
  • Founder & CEO, Joanne Howarth, was named the first-ever Australian Laureate in the prestigious Cartier Women's Initiative.
  • 2022 Planet Protector won the coveted Australian National Gold Sustainability Awards up against all the big multinationals.

Currently Operating in Three Regions

Press Mentions

July 31, 2023

From the paddock to packaging - ABC Melbourne

Read on ABC Melbourne »

May 7, 2024

Joanne Howarth EY Entrepreneurial Winning Women™ Asia-Pacific Class of 2023

Read on EYNews »

December 8, 2023

Eight Aussie startups that raised $81.5 million this week

Read on SmartCompany »

December 5, 2023

Forrest family leads Rich List plunge on packaging disrupter

Read on Australian Financial Review »

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