Delivering essential skills training in three-minute lessons on any mobile phone — learners simply call, text, or click to access a world of learning.

Cell-Ed makes it easy, fast, and affordable to close the basic skills gaps, from literacy and language to job training, all via a mobile device. Cell-Ed provides organizations worldwide with the most effective and truly personalized way to reach and teach on-the-go users while measuring progress. Users access Cell-Ed and their live, on-demand coaches on any phone with no internet or data needed. To date, more than 10,000 Cell-Ed users have logged over 1 million minutes learning reading and numeracy skills, vocational ESL, and other instruction, while independent studies have found 84 percent faster skills gains among Cell-Ed users. Cell-Ed is a recipient of the Library of Congress Best Practices in Literacy Award, and their customers include AT&T, SEIU, the State of New York, Discovery Learning Alliance, and others.


Education Gender Equality Employment

Palo Alto, California, United States


Jessica Rothenberg-Aalami

Jessica Rothenberg-Aalami (Co-Founder and CEO at Cell-Ed) has been an Unreasonable Fellow since November 2017 after participating in Project Literacy Lab 2017. Jessica Rothenberg-Aalami is also an Unreasonable Contributor with published articles on

Project Literacy Lab 2017

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