Delivering essential skills training in 3-minute lessons on any mobile phone—learners simply call, text, or click to access a world of learning.

Cell-Ed’s customizable messaging platform delivers training, nudging, and coaching to any mobile device - even flip phones without internet - so employers and education providers can finally upskill their workers. Cell-Ed is proven to teach adults basic skills 84% faster with 30% more engagement than alternatives, and reach even the lowest skilled workers since we can turn anyone’s phone into a teacher in their pocket. Cell-Ed award winning products are used by our global and local partners serving 50M users and growing.


Education Gender Equality Employment

Palo Alto, California, United States


Jessica Rothenberg-Aalami

Jessica Rothenberg-Aalami (Co-Founder and CEO at Cell-Ed) has been an Unreasonable Fellow since November 2017 after participating in Project Literacy Lab 2017. Jessica Rothenberg-Aalami is also an Unreasonable Contributor with published articles on

Project Literacy Lab 2017

Connect with Cell-Ed

Follow Cell-Ed on social media below or check for open jobs on their careers page.

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