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Jasberry

Transforming consumers' health, farmers' lives, and the planet through Jasberry organic superfood rice.

Photo of Peetachai "Neil" Dejkraisak

Peetachai "Neil" Dejkraisak

CEO/Co-Founder at Jasberry

More about Peetachai "Neil" »
Employees 6–20
Headquarters Bangkok, Bangkok, Thailand
Jasberry is a social enterprise eliminating farmer poverty through innovative organic products. Partnering with over 2,500 small-scale farmers' families in rural Thailand, they grow Jasberry Superfood Rice, a scientifically backed, gut-healthy purple superfood. This inclusive model drives massive systemic impact: helping farmers increase incomes from $0.40 to about $6 a day (an increase of 14 times), boosting crop yields by 60% annually, and cutting agricultural costs by 25% over five years, creating a highly scalable solution for global health and equity.

Notable Achievements

  • Reached over 3,000 distribution points in the US within the first 2 years (Whole Foods, Costco,etc.)
  • Certified B-Corp delivering an innovative, scientifically backed gut-healthy organic superfood rice
  • Partnered with over 2,500 smallholder farmer families, lifting over 12,500 lives out of poverty

Currently Operating in Nine Regions

Press Mentions

January 21, 2026

Naturally Network Celebrates Five Years of Naturally Rising with the 2026 Pitch Competition

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January 21, 2026

Naturally Network Celebrates Five Years of Naturally Rising with the 2026 Pitch Competition

Read on Prime Publishers, Inc. »

May 24, 2024

Jasberry Organic Superfood Rice Wins sofi™ Gold Award and NielsenIQ Founders Pitch Slam - Celebrating Thai Innovation and Sustainability

Read on Thai Trade Center »

May 14, 2024

NIQ Founders Pitch Slam

Read on NIQ »

September 21, 2023

Jasberry wins 2023 Natural Products Expo East Pitch Slam - Jasberry wins 2023 Natural Products Expo East Pitch Slam

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September 7, 2023

Farmer-focused Jasberry jousts for Expo East Pitch Slam title

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