Meet an Unreasonable Venture

Marvelous Foods

Expanding consumer interest in plant-based food options with China’s first dairy-free coconut yogurt.

Christiana Zhu

Co-Founder & CEO at Marvelous Foods

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marvelousfoods.com

Employees 1–5

Headquarters Shanghai, Shanghai, China

Marvelous Foods is a China-based future foods company dedicated to sustainably feeding the world's hungriest consumer market. We are the creators of Yeyo椰优格, the brand behind China's first sugar-free probiotic plant-based coconut yogurt. Yeyo's range also spans low calorie plant-based coconut gelato, and coconut water-based hydrating electrolyte sports drinks.

Yeyo's journey grew from handcrafted artisanal coconut yogurt and dairy free menu pop-ups on the Beijing F&B scene, to China-wide distribution via its Tmall flagship store, and offline in Shanghai and Beijing in select supermarkets including ALDI, CitySuper, BHG, Ole.

Food & Water

Currently Operating in One Region

Delicious Plant-Based Foods for the MASSIVE Chinese Market Plant-Based Foods for the World's Hungriest Market

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Press Mentions

December 5, 2023

China's 2030 carbon reduction goal to spare food industry from reforms as security takes priority

China's 2030 carbon reduction goal will prioritize national security over reforms in the food industry. The government aims to reduce carbon emissions, but will not impose strict regulations on the...

Read on VNExplorer »

January 14, 2022

Dairy-Free Brand Marvelous Foods Secures $1.2 Million For Expansion In China and Beyond

Marvelous Foods has scooped $1.2 million in funding to help build out its dairy-free milk distribution channels within China.

Read on Green Queen »

August 5, 2021

Healthier Choices: Plant-based and meat hybrid products, healthy snacking in Asia, China's first plant-based yoghurt brand and more feature in our round-up

Plant-based and meat hybrid products, healthy snacking in Asia, China's first plant-based yoghurt brand and more feature in this edition of Healthier Choices.

Read on foodnavigator-asia.com »