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Pivotal

Real nature intelligence: measuring ecosystem condition to forecast agricultural resilience.

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Cameron Frayling

Co-Founder & CEO at Pivotal

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Employees 6–20
Headquarters United Kingdom
Pivotal measures ecosystem condition across agricultural and forestry supply chains, turning primary biodiversity data into decision-ready nature intelligence. It combines acoustic sensors, camera traps, drones, eDNA and satellite remote sensing with AI processing verified by a global network of expert ecologists and naturalists. Pivotal helps companies, and the financial institutions that fund and insure them, understand supply chain resilience, nature risk and profitability.

Notable Achievements

  • First-of-its-kind study linking ecosystem condition to yield stability across 100+ farms in Brazil
  • >20% lower yield variability for every 10% gain in ecosystem condition across that supply chain
  • Working with some of the largest agri companies in the world to link ecosystem data to profits

Currently Operating in Eight Regions

Press Mentions

March 20, 2025

Revolutionising high-integrity biodiversity monitoring

Read on uplink »

January 17, 2025

It's Time to Tell the Truth About Nature 🌱

Read on MCJ Newsletter »

January 16, 2025

Nature underpins much of the global economy – but it's under threat. Investors are piling into startups protecting it in 2024.

Read on Business Insider »

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