Meet an Unreasonable Venture
Provenance
Achieving verifiable impact by empowering brands and consumers with open source transparency
Notable Achievements
- Trusted by 370+ global retailers and brands to verify and communicate sustainability claims
- Chair the BRC’s Retailer Green Claims Forum, shaping UK retail green claims standards
- Advised by top industry leaders incl. Sir Martin Sorrell and ex-CMA Chair Marcus Bokkerink
Currently Operating in 16 Regions
Press Mentions
March 16, 2025
The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short - business-standerd.in
Provenance is leading the charge in the beauty industry's sustainability efforts, promoting transparency and ethical practices. By leveraging technology, the company empowers consumers to make...
Read on business-standerd.in »
December 30, 2024
The $500 billion beauty industry’s ‘green’ ambitions are a patchwork at best. And they’re falling short
Provenance is highlighted as a leader in promoting transparency within the beauty industry, addressing sustainability challenges. The company’s innovative approach empowers consumers to make...
Read on SkyLine News , Your Daily Source »
September 4, 2024
Holland & Barrett says all future suppliers must validate eco claims through Provenance platform
Holland & Barrett has announced that all future suppliers must validate eco-claims through the Provenance platform, promoting transparency and sustainability. This exciting initiative highlights...
Read more »
September 27, 2023
Provenance Partners with Soil Association Certification for Better Sustainbility Choices for Shoppers
The partnership marks a step towards a more transparent customer journey and is a response to the growing demand for transparent and trustworthy sustainability information.
Read on Cosmetics & Toiletries »
November 22, 2022
Provenance just made shopping for sustainable beauty easy with world-first transparency directory
Today, Provenance has raised the bar on sustainable shopping once again by launching a world-first transparency Directory to empower eco-conscious beauty shoppers. And you're definitely going to...
Read on Glamour UK »
October 24, 2022
Sustainability important to 91% of British beauty consumers
Provenance founder Jessi Baker said, “This is the whole foundation of Provenance, to protect people and our planet by giving consumers a better understanding of brands’ sustainability claims, and...
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