Provenance

Meet an Unreasonable Venture

Achieving verifiable impact by empowering brands and consumers with open source transparency

Jessi Baker

CEO at Provenance

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provenance.org

Employees 21–50

Headquarters London, England, United Kingdom

Provenance is a data-led platform that validates and amplifies sustainability credentials for consumer packaged goods. Our platform enables businesses to be transparent about sustainability and inform their customers about their impact from discovery to checkout.

Consumers need an ally to cut through the greenwash so they can make sustainable choices at checkout to accelerate the sustainability transition. Provenance is setting a new global standard for consumer sustainability. We provide the infrastructure and framework for businesses to realise their sustainability ambitions and future-proof their market share.

New Frontiers

Notable Achievements

Enabling verified impact transparency for 200 brands with 3,000+ Proof Points live in the market
We are a catalyst for impact investment by brands in over 20 high risk supply chains
Won the prestigious EU Horizon 2020 'Blockchain for Social Good' €1m prize

Currently Operating in 16 Regions

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Press Mentions

September 4, 2024

Holland & Barrett says all future suppliers must validate eco claims through Provenance platform

Holland & Barrett has announced that all future suppliers must validate eco-claims through the Provenance platform, promoting transparency and sustainability. This exciting initiative highlights...

September 27, 2023

Provenance Partners with Soil Association Certification for Better Sustainbility Choices for Shoppers

The partnership marks a step towards a more transparent customer journey and is a response to the growing demand for transparent and trustworthy sustainability information.

Read on Cosmetics & Toiletries »

November 22, 2022

Provenance just made shopping for sustainable beauty easy with world-first transparency directory

Today, Provenance has raised the bar on sustainable shopping once again by launching a world-first transparency Directory to empower eco-conscious beauty shoppers. And you're definitely going to...

Read on Glamour UK »

October 24, 2022

Sustainability important to 91% of British beauty consumers

Provenance founder Jessi Baker said, “This is the whole foundation of Provenance, to protect people and our planet by giving consumers a better understanding of brands’ sustainability claims, and...

March 7, 2022

Greenwashing, no more! London platform raises $5 million for transparency about sustainable impact of products

Online shoppers can now make positive purchases for people and the planet as London-based startup backs brands with proof-backed sustainability claims at the point of sale

Read on Tech.eu »