Unreasonable Fellows
Jessi Baker
Founder at Provenance
Jessi is an Unreasonable Fellow. Jessi was part of Unreasonable Impact UK & Europe 2021.
Designer, engineer, and entrepreneur. Chair of the BRC Retailer Green Claims Forum. Founder of Provenance - the platform that validates and amplifies sustainability credentials for retailers and brands. Provenance provides the data and software for businesses to comply with green claims regulation at scale and enable greener growth. 350+ leading CPG businesses are using Provenance to communicate sustainability credentials, including Holland & Barrett, THG, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.
