Unreasonable Fellows
Jessi Baker
CEO at Provenance
Jessi is an Unreasonable Fellow. Jessi was part of Unreasonable Impact UK & Europe 2021.
MBE, technologist, designer and founder and & CEO of Provenance.org, the leading transparency program and software platform for supply chain and impact transparency. Winner of the “Blockchains for Social Good” Horizon 2020 prize from the EU Commission, my team and I champion tech for good. With a Master’s in Engineering from Cambridge University and Design from the Royal College of Art, I’ve worked with many brands on digital design strategy, including Adidas, The Four Seasons, The Guggenheim Museum, Will.I.Am, British Airways and Louis Vuitton. Currently, I work with global FMCG brands, such as Unilever, Pernod Ricard and Princes Group to make the origin, journey and impact behind their products transparent for shoppers in a meaningful way.