Building the world’s first smart chemical database, using machine learning to provide a reuse solution for household hazardous waste.

Smarter Sorting has created the Product Genome™ for consumer products, becoming the first company to truly understand what a product is, and what that means for each product’s life cycle. Datasets that fuse "coded regulations" with canonicalized, granular product attributes including a product’s full chemical components, physical state, and effect on animals and the environment are the foundation of each Product’s Genome and Smarter Sortings’ Universal Product Database. The data and the database permit the consolidation of regulatory classifications, product data management, and supply chain communication into a single platform, creating significant savings. Smarter Sorting's mission is to enable retailers, consumers and waste management companies to manufacture and manage every product in the most sustainable manner possible, where waste is minimized while product quality and safety are maximized.


Austin, Texas, United States


Chris Ripley

Chris Ripley (CEO at Smarter Sorting) has been an Unreasonable Fellow since October 2019 and most recently participated in Unreasonable Impact Americas 2019.

Unreasonable Impact Americas 2019

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