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Tao Leadership

Using behavioural science to transform performance & engagement for rapid cultural evolution

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Haider Imam

Director of Adventure at Tao Leadership

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Employees 6–20
Headquarters Newcastle upon Tyne, England, United Kingdom
Tao Leadership offers scientific behavior change to help organizations create a sustainable shift in culture. Utilizing behavioral science and artificial intelligence to transform performance and engagement, Tao works to galvanize and mobilize the most influential people alongside leadership to create impactful and lasting change within an organization. Its approach focuses on increased team cohesion to bring about greater profit, inclusion, trust, and engagement, which are the bedrock for sustainable cultural shifts. In measuring a company's social capital and the value of interactions between talent, Tao empowers organizations to learn from their own company's inclinations and embeds meaningful change based on these insights.

Notable Achievements

  • With over 100,000 discrete users to date, Tao Leadership is transforming workplace cultures utilizing behavioural science and artificial intelligence
  • Customers include Accenture, Sky, BCG, D&G, Allied Irish Bank, and Legal & General.
  • Transitioning to a subscription model, Tao is on track to hit 1 million users in the next 5 years.

Currently Operating in Five Regions

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