The energy system is changing. A fossil-free future is in sight, and the era of a closed, tightly controlled market is coming to an end. Upside Energy is shaping this transformation to benefit everyone: welcoming new players, giving power to consumers, making better use of shared infrastructure, enabling renewables. We have created a cloud-based platform that uses energy assets from thousands of devices to form a Virtual Energy Store. Using advanced algorithms and machine learning, we can smooth out demand fluctuations on the grid, improving its efficiency and enabling a wider use of renewables. Our cloud-based demand-side response platform enables our customers to benefit from the changing energy landscape, whether that’s by reducing costs, generating new revenue streams or creating new products and services. Upside was created for the Nesta Dynamic Demand Challenge in August 2013. Shortly after, we received funding for pilot projects from Climate KIC, Innovate UK and the government’s Energy Entrepreneur Fund. Since then our success and the long term potential of our business model has resulted in strategic investment from some of the most exciting funding partners in the industry.