Repurposing capitalism to innovate toward a sustainable future
A strategic collaboration between Unreasonable and Accenture
Unreasonable CHANGE is an initiative focused on creating an ecosystem of support to scale ventures that are solving pressing global environmental and social challenges.
“There are two possible roads ahead: a deeply flawed business as usual approach, or a global economy that protects people, the planet and the natural systems that sustain us. Business as usual is no longer an option.”– Sanda Ojiambo, CEO and Executive Director of the UN Global Compact
The Unreasonable CHANGE initiative is about rising to the occasion.
45%The rate at which emissions must fall by 2030.
65%The percentage of consumers say they want to buy purpose-driven brands, yet only ~26% actually do.
5.5xSupply-chain emissions outweigh a corporation's direct emissions.
Rewiring the global system for a more sustainable future by focusing on key challenges
How do we achieve net-zero carbon emission? How do we evolve sustainable value chains? How do we disrupt the consumer brand experience to encourage behavior change?
Consumer Brand, Growth + Experience
Helping organizations to maximize value from changing consumer interest in sustainability through developing new products, services and marketing materials.
Example offerings include business of sustainable experience, eco-delivery, meal planning to reduce food waste, and smart containers.
Sustainable Value Chains
Helping organizations to design and deliver trusted, net zero and circular end-to-end value chains.
Example offerings include sustainable sourcing, end-to-end visibility, and sustainable logistics.
Net-Zero Carbon Industry Transitions
Helping organizations to navigate the energy transition through innovation-led, business model transformation.
Example offerings include renewable energy generation, connected infrastructure, energy network of the future and climate (financial) risk analysis.
Learn more about the ventures that are driving sustainable change.
This initiative brings together entrepreneurs, institutions, and investors to champion the world's most impactful growth-stage ventures that are at the forefront of innovating for this more sustainable future.
With our global community of 1,120 mentors—from industry experts to renowned executives and policy makers—we will help guide and grow these growth-stage ventures to maximize their impact on the world.See all our mentors »
March 16, 2023
Building commerce infrastructure to make the world more circular | Interview with Tuomo Laine, CEO and Co-Founder of Rentle | EU-Startups
Europe aims to be the first climate-neutral continent by 2050 as set out in the European Green Deal. One of the key pillars of the European Green Deal isRead on EU-Startups »
November 30, 2022
Accenture has made a strategic investment, through Accenture Ventures, in KETOS, a data intelligence innovator that helps organizations monitor and address water efficiency and quality.Read more »
October 28, 2022
Plastic waste is a global problem. One part of the solution is to build the infrastructure in the global south and empower people to play the critical role of recovering and sorting waste that...Read on Forbes »
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