More than 25% of global greenhouse gas emissions caused by human activity can be attributed to the way we produce, process, and package food. As one of the world's largest food companies with some of the world's most admired brands, Mars Snacking, in partnership with Unreasonable, is uniquely positioned to put this statistic where it belongs—in a museum.

Both the team at Mars and our team at Unreasonable are dedicated to ushering in a more sustainable and equitable future. We also believe that when it comes to challenges like our changing climate, winning slowly is the same thing as losing. We have come together to co-create Unreasonable Food with the goal of building the premier global initiative focused on supporting rapid growth companies positioned to re-define our food systems. Through our multi-year partnership we will support a portfolio of globally scalable solutions that sit at the intersection of science, technology, sustainability and regeneration. Each of the entrepreneurs who join us will become part of the Unreasonable Fellowship—gaining access to our global network of advisors and mentors, connections to the more than 2,500 investors that Unreasonable has direct relationships to, and support through our global community. Most notably, each of the participating entrepreneurs will gain relational access to Mars Snacking's global leadership team who is looking to integrate solutions uniquely positioned to help them achieve their sustainable goals into their products, supply chains, brands, and operations. Mars has a goal of defining what it means to be a sustainable company in the 21st century and our aim, together, is to make that a reality

It supports their purpose: Mars Snacking believes that sustainability is the new digital, that it will transform how we live and work, drive incredible new value and growth, and permeate everything we do. That is why Mars Snacking is making sustainability its greatest responsibility. Not only because it is the right thing to do, but because it will be the most powerful force for change in our generation.

To be credible advisors, and to stay a step ahead of its clients, Mars Snacking needs to be in the market collaborating with companies such as yours. To unleash this change and to drive 360 degree value with all stakeholders, Mars Snacking knows that business as usual is no longer enough. Collaboration and innovation are essential to creating sustainable pathways forward. Unreasonable Food is focused on creating collaborative advantage through an ecosystem of support to the world's most impactful growth—stage entrepreneurs that are solving sustainability challenges.

Mars Snacking is a services company, and its clients need access to a collection of solutions like yours to solve their end to end challenges. Unreasonable Food will also allow Mars Snacking to strengthen its innovation-led client relationships and create momentum and leads for further work and solutions. Through convening world-class entrepreneurs, Mars Snacking hopes to identify new ventures that can join Mars Snacking's Spotlight programme and through this deliver further value across Mars Snacking and for clients. This collaboration also offers an incredible opportunity for Mars Snacking to develop its own capabilities, network and credibility in line with its sustainability value promise.

​​We will consider this initiative a success based on the amount of positive impact the Unreasonable Food ecosystem is able to have on the world. Though not the full exhaustive list, below we've included a few of the indicators we will track over time in an effort to measure our impact:

Direct Social Impact: We will track the number of farmers who are able to lift themselves, and their families, out of poverty due to the work of the ventures we support through the Unreasonable Food initiative. We will also track the deduction of sugar we are able to make across the confectionary space because of new science-based solutions in nutritional science.

Direct Environmental Impact: We will track the number of total greenhouse gas emission reduction (in metric tons CO2 equivalent) resulting from the products or services of the ventures we support. For solutions that are focused on removing plastic packaging from the consumer goods food space, we will also measure (in metric tons equivalent) how much plastic is eliminated from otherwise ending up in a landfill, our waterways, or our oceans.

Accelerate high-growth ventures: We will publish data around aggregate revenue, financing, geographic reach, users, customers, and team size across all the Unreasonable Food entrepreneurs.

Increase the flow of investment dollars: We will monitor the amount of financing raised by the entrepreneurs that is attributable to the Unreasonable Food initiative.

Unleash a movement: By taking a lead on innovating their own supply chains, products and operations towards a more sustainable and just future, Mars Snacking also hopes to inspire the broader food and consumer packaging industries towards planet positive practices. We want to unleash a business that ensures our global food systems are fit for purpose — bringing us into a more regenerative and just future.

Measurable social and environmental impact: Each venture we support will designate and track at least one leading indicator of social or environmental impact. We will track this impact indicator on an annual basis.

We are privileged by your interest. Admittance into the Unreasonable Food initiative is by invitation only but if you are an interested partner, investor, mentor, entrepreneur, or journalist, please feel free to reachout to us via the contact form below.