Alana Herridge

An experience designer at heart, driven by creating meaningful experiences, with a background that spans FTSE 100 brands and start-ups alike. I've shaped projects for the likes of Google, Diageo, Samsung, and Airbnb.

After more than 15 years within corporate environments, and years spent studying a multitude of spiritual modalities, I went in search of a way to bridge those two worlds. That's how I found my way to Unreasonable.

At Unreasonable, my focus is on something more intimate: designing in-person programs for impact-driven entrepreneurs. I blend creativity with function, weaving together mentorship, wellbeing, and moments that actually land. Each one is crafted to resonate deeply, inspire action, and foster meaningful change.

I'm also an awareness facilitator, offering therapy that bridges spirituality and science, ancient wisdom and modern therapeutic technique.