Andre is an Unreasonable Fellow. Andre was part of Unreasonable Impact UK & Europe 2020.
Andre Moreira has been CEO of Novihum Technologies since January 2017. Originally born in Brazil to a family of Portuguese immigrants, he accumulated over the years an extensive international experience. After a Ph.D. and post-doc, he started his professional career at BASF in Ludwigshafen, Germany. Andre spent more than 13 years in BASF working in different regions (Europe, North America, and Asia) as well as in different functions – both operative (product management, business development) as well as investment and innovation (BASF Venture Capital). Being a Physics PhD, he has a keen interest in data. Being a father of 3 and someone who cares about what future generations will inherit from us, he has a keen interest in the environment. In 2014, while still living in Hong Kong, Andre started looking at data for “mega environmental issues” not being addressed as urgently as they should. That is when he realised how much soil is taken for granted, while suffering so many problems, and that not much innovation has been going on in this field for a long time.