Anindya Datta is a Brand, Marketing and Communications professional with experience across Corporate Identity build and market development. He has worked across Internal and External Communications, Brand, Product, Programme and Segment marketing across Banking and Consumer sectors. He has led the Clients and Markets agenda incl. Key Account Management, Client Experience and Engagement and Markets strategy across consulting organisations. All his roles have been part of transformation journeys and have been start-up roles across greenfield start-ups and global companies. I lead the Communications, Brand and Marketing organization at Barclays (BX) India. I was the Executive Directors – Marketing & Communications and Clients & Markets at Grant Thornton India and part of the Global Marketing Organisation at Abbott and the Regional Marketing Officer, India Region. Earlier I was the Group President and Chief Marketing Officer for YES BANK. Across my roles, I have been a risk manager, uncertainty navigator and ambiguity explorer having worked across complex and complicated portfolios and situations.